General
Search Intent Highlighting within SEOTesting
This guide will explain Search Intent Highlighting on the SEOTesting app. What is Search Intent Highlighting in SEOTesting? Every query-based report within SEOTesting comes with search intent highlighting as standard. When you review reports within your SEOTesting account, this will highlight different search intent on relevant queries. As standard, SEOTesting comes with three predefined iFew readersZero-Click Searches Report
The Zero-Click Searches Report in SEOTesting identifies queries where your site appears prominently in Google's search results but earns very few clicks.Few readersCan I set custom date ranges on reports?
Can I set custom dates for reports? Yes. You can set custom date ranges on most reports once you open the report - the date controls are in the filters section of the report. A few reports use a fixed time window that can't be changed, because they're only meaningful over a specific period: End of Month Report - a complete calendar month. Brand vs Non-Brand Report - the past year. Benchmark Report - the past year. Low CTRs by Query / Low CTRs by Page - the last 30 dFew readersShare a test or report with someone using a Magic Link
Share a test, report, or view with someone who doesn't have an SEOTesting account, using a link you can set to expire.Few readers
Winners & Losers
Brand vs Non-Brand Report
What is the Brand vs Non-Brand report? The Brand vs Non-Brand report in SEOTesting will give you an overview of your site's performance in Google search results from a Brand and Non-Brand query perspective. This gives you a clearer view of how much visibility and traffic comes from people searching specifically for your brand versus generic search terms. Use the report to measure true SEO growth, understand how well you're attracting new audiences through non-branded searches, and distinguiPopularEnd of Month Report
What is the End of Month Report? Compiling monthly SEO performance summaries manually - pulling data from Google Search Console, comparing to last month, writing up findings - is time-consuming and inconsistent. The End of Month Report automates this, producing a structured summary of key metrics for any website over a complete calendar month, so you can report on progress to clients or stakeholders without spending hours building it from scratch. The End of Month Report in SEOTesting proviSome readersWinners & Losers Reports
What are the Winners & Losers Reports? By the time a traffic drop shows up clearly in your analytics, the rankings causing it may have been sliding for weeks. The Winners & Losers Reports give you an early-warning system: every week, that show you which pages and queries have gained the most clicks and impressions and which have lost the most - so you can investigate and respond before small dips become significant drops. Whether you're looking to monitor queries that have gained more clicFew readers
Click Through Rates Opportunities
CTR Curve Report
What is the CTR Curve Report? The CTR Curve Report in SEOTesting will help you to analyze the relationship between your rankings on the first page of the SERP and your click-through rates for those positions. Calculating your site’s organic click-through rate curve requires getting all the queries your site ranks for over a given period and then putting those queries into ranking buckets from 1 – 10. You can then determine the click-through rate for each bucket based on the total clicks/imSome readersTop Query Per Page Report
A report to help you improve CTR from the Google SERPs by ensuring a page's top queries appear in the meta title, desc, and in page elements.Few readers
Content Reports
Striking Distance Keywords Report
This guide will explain the Striking Distance report in your SEOTesting account. What is the Striking Distance Keywords Report in SEOTesting? The Striking Distance Keywords Report in SEOTesting is a tool to quickly identify opportunities to boost your website’s rankings and increase organic clicks. Striking distance keywords are those your site ranks for in position 11 to 30 in Google’s search results, meaning they are just off the first page. Within SEOTesting, the Striking DistancePopularContent Decay Report
This guide will walk you through accessing and using the Content Decay Report in SEOTesting to monitor and address content decay issues. What is the Content Decay Report in SEOTesting? The Content Decay Report in SEOTesting helps identify pages on your site that have seen a consistent drop in organic clicks over time. This is a valuable tool for maintaining the health of your content and ensuring it remains relevant and effective. This report uses data from Google Search Console to assessPopularContent Quality Report
The Content Quality Report helps you quickly identify low-quality content on your site and highlight pages that may need to be improved, redirected, or deleted entirely. What is the Content Quality Report? Thin, low-quality, or duplicate content doesn't just fail to rank - it can actively drag down the rest of your site by diluting perception of your overall quality. If you're not sure which pages on your site might be doing more harm than good, the Content Quality Report gives you an audit-Some readersNew Keywords Report
What is the New Keywords Report? If your site starts ranking for a keyword you've never targeted, you might not notice for weeks - and that means missing a chance to optimise before a competitor does. The New Keywords Report surfaces every keyword your site began ranking for in the past week (Monday to Sunday) that it wasn't ranking for before, so you can act on fresh opportunities as soon as they appear. ![](https://storage.crisp.chat/users/helpdesk/website/-/3/4/3/d/343dcfd35d951400/keywSome readersNew Pages Report
What is the New Pages Report? If you're publishing new content but aren't sure whether search engines are actually finding and indexing it - or how those pages are performing once indexed - the New Pages Report gives you the answer. It shows every page that appeared in search results for the first time within a date range you choose, along with their early impressions, clicks, and average position, so you can catch indexing delays early and understand how new content performs before it's hadSome readers
All Search Console Data
All Queries Report
What is the All Queries Report in SEOTesting? If you want to understand your full keyword footprint - every search query your site appears for in Google, not just the top one - the All Queries Report gives you a complete picture. It pulls all query data from Google Search Console into one place, so you can audit gaps in your coverage, find terms you're appearing for but not capitalising on, and track whether your SEO work is expanding your visibility over time. ![All Queries report summarySome readersAll Pages Report
Access Search Console URL dataSome readersQuery Details View
In SEOTesting reports, click on a query and you'll go to the Query Details View. Learn more about this view & data in this support article.Some readersPage Details View
In this guide, we will discuss the Page Details View within SEOTesting, including what it is, how to access it on your SEOTesting account, and how to use it. What is the Page Details View? The Page Details View within SEOTesting is a report designed to help you better analyze your page’s performance on Google based on data from Google Search Console’s API. Within the reportFew readers