LLM Traffic Pages Report

What is the LLM Traffic Pages Report?

The LLM Traffic Pages Report shows you which URLs on your site are receiving clicks from LLM chatbots such as ChatGPT, Claude, Gemini, Perplexity, and Copilot. The report is driven by your Google Analytics (GA4) data, identifying sessions referred from the main LLM sources so you can see exactly which pages are winning AI-driven traffic.

As more people research and discover content through AI chatbots rather than traditional search results, it becomes harder to answer a simple question: which of your pages are actually getting clicks from LLMs? The LLM Traffic Pages Report answers that directly, giving you a page-level view of AI-referred traffic instead of guesswork.

The LLM Traffic Pages Report relies on your Google Analytics (GA4) integration. If you haven't connected GA4 to SEOTesting yet, you'll need to do that first for this report to populate. See How to integrate Google Analytics (GA4) with SEOTesting.

Why use the LLM Traffic Pages Report?

Use the report to understand where your AI-search traffic is already coming from, so you can prioritise the pages worth optimising first. Rather than spreading effort across your whole site, you can focus on the pages LLMs are already surfacing and work to earn more clicks from them.

The report is also useful for reporting to clients and stakeholders. Being able to show which pages are earning AI traffic - and how that changes after you make improvements - turns AI search from an abstract trend into something measurable.

A suggested workflow:

• Find the pages already getting LLM clicks from the LLM Traffic Pages Report
• Infer the prompts behind that visibility in LLM Page Details
• Use our Labs tools to make content clearer, more credible, better structured, and more aligned with AI-search intent.
• Run time-based tests to measure the impact of changes using an LLM Test in SEOTesting

Where to find the LLM Traffic Pages Report

Once you've selected the website you wish to view the report for (from the drop-down at the top of the Launchpad), you'll find this report under Reports → LLM Pages.

How to use the report

Once the report has loaded, you'll see a graph displaying all daily sessions from AI assistants over time.

If you scroll down, you'll then see a list of the URLs on your site that are receiving clicks from LLM chatbots, drawn from your GA4 data.

Above the list you'll see a Page Filters section. Here you can apply a filter to view only select URLs if you wish - then just click 'Update' and the list will refresh.

Inferring the prompts behind your LLM traffic

There is currently no data source from the LLMs themselves that reveals the chat prompts that led to your pages being surfaced. However, SEOTesting gives you a practical way to generate ideas for the prompts that may be driving that traffic.

Click on any URL in the LLM Traffic Pages report to open the LLM Page Details view. This shows the LLM traffic graph for that specific URL, alongside the Search Console queries for that page that are seven words or longer.

Longer, more conversational queries tend to resemble the kinds of prompts people type into AI chatbots, so they're a useful starting point for understanding - and creating content for the intent behind your AI-driven visits:

Above the list you'll see a Filters section, where you can also filter by Query Contains (Regex) and Date Range:

From traffic to testing

Once you can see which pages are getting clicks from LLMs, the natural next step is to optimise those pages and measure whether your changes increase AI-driven traffic. SEOTesting's LLM Tests are time-based tests that show you clicks (GA4 user sessions) from the main LLM chatbots before and after a page has been changed. As with standard time-based SEO tests, you can also back-test historical changes.

To learn more, see LLM Test - Setup Instructions.

Updated on: 12/08/2026