Content Quality Report

The Content Quality Report helps you quickly identify low-quality content on your site and highlight pages that may need to be improved, redirected, or deleted entirely.

What is the Content Quality Report?

The report uses your XML sitemap and pulls through all of your website’s URLs submitted to the sitemap. Once your report has finished processing, it will display your URL performance data, with impressions in ascending order, so that you can identify low-quality content.

The report will pull through these metrics for each of your URLs:

• Impressions
• Clicks
• CTR
• Average Position
• Last Modified Date

Where to find the Content Quality Report

Go to the ‘Reports’ tab:

Once loaded, scroll down and click on the ‘Content Quality’ report from the ‘Content Reports’ section.

In the next screen you can configure your report and see past reports:

How to request the Content Quality Report

To request SEOTesting to run a new version of the Content Quality Report, you need to do the following:

• Enter your sitemap URL into the text box.
• Select the period you want the report to run (90, 180, 365 Days)
• Click the ‘Request Report’ button.

The report will then be configured in the background, and you will be emailed when it has finished compiling.

How to use the report

Once your new report has finished running, you will be able to see a list of all your URLs that have been submitted to your sitemap. The report will display the ones with the lowest number of impressions first.

You can then use this information to decide what to do with URLs that get low impressions or clicks. Usually, it is one of three options:

• Conducting a content refresh.
• Redirecting the page.
• Removing the page and allowing it to 404.

Clicking on a URL will redirect you to the Page Details view for that URL, where you can do further analysis and decide on the best course of action for that piece of content.

Frequently Asked Questions

Can I export the data within the Content Quality Report?

Yes. Once you have run a report (or entered an existing report), you can click on the ‘Actions’ button at the top of the report and select 'Export'. This will automatically download the raw data as a CSV file that can then be used and shared as needed:

Updated on: 15/04/2026