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End of Month Report

What is the End of Month Report?


Compiling monthly SEO performance summaries manually - pulling data from Google Search Console, comparing to last month, writing up findings - is time-consuming and inconsistent. The End of Month Report automates this, producing a structured summary of key metrics for any website over a complete calendar month, so you can report on progress to clients or stakeholders without spending hours building it from scratch.


The End of Month Report in SEOTesting provides a summary of key SEO performance metrics for a chosen website over a complete month:


The report has been designed to highlight progress and performance, making it easier for users to evaluate how their SEO efforts have impacted monthly search visibility, traffic, and other metrics.


Within the report, you will find information on:

  • Clicks
  • Impressions
  • Click-Through Rate
  • Average Position


This information is given as a report on performance over the past month and also adds a year-on-year comparison for full context:



You will also find details on your brand performance, non-brand performance, and a variety of other information such as:

  • Top 20 Queries
  • Top 20 Pages
  • Query Winners & Losers by Clicks
  • Page Winners & Losers by Clicks
  • Top 20 New Pages
  • Top 20 New Queries


To get your brand and non-brand performance to show within the End of Month Report, ensure SEOTesting knows your website’s brand keywords. You can enter your brand keywords within the ‘Website Settings’ section.


Note: The winners and losers tables show the 15 biggest gains and losses in clicks compared with the previous month. A page or query that had clicks last month and none this month appears in the losers list with zero clicks. This is usually a page that was removed, redirected or dropped from the index, so it is worth checking first.


How to Access the End of Month Report


From the Launchpad, select 'End of Month' from the left-hand side menu listed under 'Reports'.


The report opens on the most recent complete month. Use the dropdown to choose from the four most recent complete months.


Note: A month becomes available once SEOTesting has processed Search Console data up to its last day. Search Console publishes data two to three days behind, so a month usually appears a few days after it ends


AI Summaries for End of Month Reports:


Instead of pulling together a monthly report from scratch, the AI summary feature analyses your full month's data - including month-on-month and year-on-year comparisons, brand vs non-brand performance, content group trends, winners and losers, and any new pages or queries that appeared.


To view this, click' 'AI Summary' on the top right of the screen:



Your report will load as below:




It factors in Google algorithm updates that happened during the month, your SEO tests, and any annotations you've added. The output is a structured analysis with an executive summary, key highlights, concerns, and prioritised recommendations.


This can be downloaded as a formatted PDF by selecting the ''Download PDF' button right at the bottom of the report. There's also a client-ready summary (around 150 words) you can copy with one click and drop straight into an email, a Slack message, or a LinkedIn post.


Saving the summaries


Once generated, an AI Summary is saved for that website and month. Opening it again shows the saved version straight away, with a "Cached from" badge showing when it was generated. Anyone on the account who opens that month sees the same saved summary.


Click Regenerate to produce a fresh summary, for example after adding annotations, finishing a test or changing content groups. To keep a particular version, download the PDF before regenerating.


*If some of your content groups haven't finished processing for the month, the summary shows an amber notice. In that case the summary isn't saved, and it regenerates automatically the next time you open it.


Frequently Asked Questions


How often is the End of Month Report generated?


A month's report is available once SEOTesting has processed Search Console data up to the last day of the month, usually two to three days into the new month. You can choose from the four most recent complete months in the dropdown.


Can I download the End of Month Report?


Yes, the report can be exported and downloaded in a CSV format for offline review or sharing with others. Open the Actions menu at the top right of the report and choose Export. The file contains every table in the report for the selected month. You can also download the AI Summary as a PDF from inside the summary


Why don't the figures match other reports in SEOTesting?

The End of Month Report calculates CTR and average position the way Search Console does for a date range. Some other reports average daily figures instead, so small differences in CTR and position are expected. Clicks and impressions always match.


Why does the last-year column show a dash?

A dash means SEOTesting has no data for that period, usually because the website was added less than a year ago. The year-on-year change shows as N/A until a full year of data exists.


The AI Summary is showing old figures. How do I refresh it?

AI Summaries are saved once generated. Click Regenerate inside the summary to produce a new one from the latest data.


What should I do if I notice a drop in clicks or impressions in the report?


Investigate the pages or queries showing significant changes. Use other SEOTesting reports, such as the 'Compare Periods' or 'Keyword Cannibalization' reports, to further analyze potential issues.

Updated on: 28/10/2026

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