Time-based Testing

• Single Test - Setup Instructions

  What is a Single Test? A single test allows you to measure the impact of individual changes, such as title tag updates or content optimizations. Why is a Single Test useful? When you make a change to a page - updating a title tag, rewriting an introduction, or adding a FAQ - it's natural to wonder whether it helped, hurt, or made no difference. Without a structured test, you're guessing, and algorithm fluctuations can easily be mistaken for the impact of your change (or mask it entirelySome readers

• Group Test - Setup Instructions

  What is a Group Test? A Group Test can be used to analyze changes across multiple pages to understand the impact at scale. Examples may include: Updating title tags across a category of pages Changing meta descriptions across multiple pages Refreshing a content cluster Optimizing a group of pages for a target keyword/topic Testing changes by country using country filters Why is a Group Test useful? When you're rolling out a change across dozens or hundreds of pages - updating tSome readers

• URL Switch Test - Setup to Test URL Redirections

  What is a URL Switch Test? A URL Switch Test compares search performance before and after a URL redirect or migration, tracking how the new URL performs compared to the original URL. Why is a URL Switch Test useful? If you've put a redirect in place and want to know whether the new URL is inheriting the traffic and ranking performance of the old one, a URL Switch Test tracks this directly: it compares search performance before and after the switch so you can confirm the redirect has workeFew readers

• URL Switch Test - Setup to Test the Creation of Topic Clusters

  What is a URL Switch Test? A URL Switch Test can be used when you're changing one URL to another and want to measure the SEO impact of that change. It compares search performance before and after a URL redirect or migration, tracking how the new URL performs compared to the original URL. This guide will show you how to set up a URL Switch Test in SEOTesting to test the creation of new topic clusters on your website. How to set up a URL Switch Test to test the creation of topic clusters WiFew readers

• URL Switch Test - Setup to Test Keyword Cannibalization Fixes

  What is a URL Switch Test? A URL Switch Test compares search performance before and after a URL redirect or migration, tracking how the new URL performs compared to the original URL. This guide will show you how to set up a URL Switch Test in SEOTesting to test fixes you have put in place for keyword cannibalization issues on your website. Why is a URL Switch Test useful? Fixing keyword cannibalization usually means consolidating competing pages - redirecting one URL to another so GoogleFew readers

• LLM Test - Setup Instructions

  What is an LLM Test? The LLM Test type in SEOTesting is a time-based test that allows you to see how many LLM referred sessions are recorded in GA4 before and after page changes. Why is an LLM Test useful? As more users get answers from AI tools like ChatGPT, Claude, and Gemini rather than clicking through traditional search results, the question of whether your content influences those AI responses - and drives referral traffic from them - is becoming an important part of SEO strategy. IFew readers

• The difference between clicks per day and site clicks per day

  Within a time-based test result, you'll see that we bring back "Clicks Per Day", and "Site Clicks Per Day". (https://storage.crisp.chat/users/helpdesk/website/-/3/4/3/d/343dcfd35d951400/time-based-test-results1l8yjoe.png =825xauto) Clicks Per Day is how your test subject performed before and after any change. One of the issues with time-based testing is the effect seasonal events and algorithm updates can have in either the before and after periods.. Working on the assumption that a seasoSome readers

• How to Conduct Year-on-Year Tests

  What is a Year-on-Year Test for? Year-on-Year Testing allows you to compare SEO performance for the same period across different years, helping you measure the impact of changes while accounting for seasonality and recurring trends. Use a Year-on-Year Test when traffic is affected by seasonal patterns, such as holidays, annual events, or peak buying periods, so you can make fairer comparisons and better understand whether performance improvements are due to your SEO efforts rather than nFew readers

• How to SEO test structured data implementations

  Why SEO test structured data implementations? Testing structured data implementations helps you measure whether adding or updating structured data improves a page's visibility and performance in specific SERP features, such as Product Snippets or Merchant Listings. Use structured data to increase your chances of earning enhanced search results that can improve visibility, click-through rates, and organic traffic, then validate the impact by comparing performance before and after the implemeFew readers

• How Google Analytics Event Tracking Works on SEO Tests

  When you set up Google Analytics event tracking on an SEO test in SEOTesting, a common question is whether the tracked events are scoped to the specific test page or across the entire site. This article explains how it works. Landing Page-Based Tracking Event tracking on tests is based on the landing page — the first page a user visits when they arrive on your site from a search engine. SEOTesting uses Google Analytics 4's landingPagePlusQueryString dimension, which is session-scoped.Few readers

• GA4 event data checking

  If the event data shown in your SEOTesting test results doesn't match what you see in GA4 directly, the most common cause is a filter mismatch. This guide walks you through the specific filters you need to apply in GA4 to see an equivalent view, including the correct dimension, match type, and session source settings. If you want to sense check the GA4 event data that is displayed in SEOTesting, against the event data in GA4, please ensure you have the correct filters applied in GA4. 1, If youFew readers

Split Testing

• SEO Split Test - Setup Instructions

  This article will show you how to set up and run an SEO split test in SEOTesting. It will also explain the split test group configuration tool and SEOTesting’s ability to run group tests alongside split tests to give you more opportunity for analysis. What is an SEO Split Test? SEO Split Testing allows you to compare the performance of test and control groups to uncover the true impact of your changes. With measurable results tracked over time, you can make confident, data-driven decisions.Some readers

• Split Test Group Configuration Tool

  What is the Split Test Group Configuration Tool? The Split Test Group Configuration tool automatically creates balanced Control and Test page groups for SEO split testing by analysing historical Google Search Console click data and distributing URLs as evenly as possible between each group. Use the tool to build fair, statistically reliable split tests by reducing bias, excluding anomalous or low-traffic pages, and ensuring both groups have similar levels of traffic before a test begins. DatFew readers

• SEO Split Testing and Statistical Significance

  A common question when running SEO split tests is: how do I know if the result is statistically meaningful, or just noise? SEOTesting doesn't display a traditional significance score for split tests, and this article explains why - and what to look at instead to assess confidence in your results. We decided not to calculate statistical significance for split tests, because the split test graph/results are based on averages of the test group clicks, and the control group clicks, with a daily difFew readers

Frequently Asked Questions

• How to set custom test periods for SEO tests

  Why use a custom test period? Custom Test Periods allow you to define your own control and test date ranges when running SEO tests, giving you the flexibility to account for seasonality, longer implementation cycles, or unique business circumstances. Use custom test periods when the default test lengths don't fit your needs, such as comparing performance year-on-year, or creating longer control and test periods to improve confidence in your results. How to set up a custom test period OnFew readers

• Interpreting your test results

  Interpreting your test results: Running an SEO test is only useful if you can correctly read what the results are telling you. A lift in clicks might look positive but be within normal variance; a drop might look alarming but be explained by a broader site trend. This guide walks you through how to read SEOTesting's test results - including the normalised metrics, the AI summary, and what the charts are actually showing - so you can make confident decisions about whether a change worked andFew readers