• Using the Query Fan-Out Tool

  What is the Query Fan-Out tool? The Query Fan-Out tool uses AI to expand a seed keyword into the wider landscape of related questions, intents, personas, and content opportunities, helping you identify the topics and user needs you should cover to build more comprehensive, intent-driven content. Step 1 - Use the Query Fan Out tool to generate comprehensive search query variations from a seed keyword, simulating how AI search systems decompose queries. Step 2 - Download the json file outFew readers

• Persona Page Evaluator tool

  What is the Persona Page Evaluator? The Persona Page Evaluator uses AI to score a page against your saved ICP personas, checking how well your content actually serves each of your target audiences - and what to fix where it falls short. It's the practical follow-on to the ICP Personas tool: there you define your audiences; here you test your content against them. Why is this useful? A page can be well-written anFew readers

• ICP Personas Tool

  What is the ICP Personas tool? The ICP Personas tool uses AI to help you build and manage Ideal Customer Profile (ICP) personas for your website - structured profiles of the distinct types of people you're trying to reach with your content. Unlike most Labs tools, ICP Personas isn't a one-off analysis. It's a place to create and store personas that the Persona Page Evaluator then uses to assess how wellFew readers

• An overview of SEOTesting's AI SEO Lab tools

  What are SEOTesting's AI SEO Lab tools? The AI SEO Lab tools (found under Labs in your SEOTesting dashboard) help you understand how your pages measure up in AI search - what questions a topic actually demands, how well your content answers them, whether the page fits the audience it's written for, and whether the writing itself is clear enough for an AI system to trust and extract. Instead of guessing which pages need work, the Lab tools turn "this page might need updating" into aFew readers

• Unclear Headings Checker

  What is the Unclear Headings Checker? The Unclear Headings Checker finds headings that don't explain what the section actually answers. Clear headings help readers scan a page and help search systems understand the role of each section; vague ones do neither. The tool flags weak headings and suggests clearer alternatives. Why is this useful? Headings are signposts. A heading like "Things to Know" tells a reader nothing and gives an AI system no clue about what the section cFew readers

• Vague Language Detector

  What is the Vague Language Detector? The Vague Language Detector finds weak, non-specific phrases that make your content harder to trust or quote. Words and phrases like "fast", "many", "significant", or "industry-leading" tell the reader very little, and they give AI search systems nothing concrete to extract. Why is this useful? AI search systems favour clear, specific, extractable answers. Vague wording is less useful than a precise, supported statement - both for a humaFew readers

• Content Evaluator tool

  What is the Content Evaluator? The Content Evaluator scores how well a page answers the queries generated by the Query Fan-Out Generator. Rather than checking for keyword matches, it compares your content against the full query set by meaning, so you can see which questions a page covers, which it covers only partially, and which it misses entirely. Why is this useful? A page can rank for itsFew readers

• Unanchored Claims Analyzer

  What is the Unanchored Claims Analyzer? The Unanchored Claims Analyzer identifies claims on a page that need proof, examples, citations, or clearer context. When a page makes a strong statement without backing it up, both readers and AI systems find it harder to trust - and harder to quote with confidence. Why is this useful? Strong claims without support weaken a page. A statistic with no source, a comparison with no basis, or a performance claim with no evidence all invitFew readers

• List & Tables Suggestions

  What is the List & Table Suggestions tool? The List & Table Suggestions tool finds sections of a page that would be easier to understand as a list, table, or structured comparison. Dense paragraphs that pack several facts together are harder to scan and harder for AI search systems to pull into an answer; restructuring them makes the information clearer. Why is this useful? AI search often lifts concise, well-structured passages into its answers. A long paragraph comparingFew readers