Unanchored Claims Analyzer

What is the Unanchored Claims Analyzer?

The Unanchored Claims Analyzer identifies claims on a page that need proof, examples, citations, or clearer context. When a page makes a strong statement without backing it up, both readers and AI systems find it harder to trust - and harder to quote with confidence.

Why is this useful?

Strong claims without support weaken a page. A statistic with no source, a comparison with no basis, or a performance claim with no evidence all invite doubt. This tool highlights the claims that need anchoring, so you can add the source, example, or context that makes them credible.
Example: spot a statistic, comparison, or performance claim that needs a source before it can be confidently used.

How does the Unanchored Claims Analyzer work?

The tool analyses your page content and flags statements that assert something strong - a figure, a comparison, a result - without accompanying evidence or context. Each flagged claim is shown so you can decide what proof or citation to add.

How to run a check:

• From your dashboard, click the 'select your website' dropdown at the top of the page and choose your site. Select Labs from the left-hand menu.

• Scroll down to find Unanchored Claims Analyzer.
• Enter the URL of the page you want to check

• Click Analyze Content. The tool scans your content and returns the claims that need stronger anchoring.
• For each flagged claim, add a source, example, data point, or clearer context.

Tips for getting the most out of it

• Anchor with the nearest strongest evidence. A first-party number, a named source, or a concrete example usually beats a vague reassurance.
• Not every claim needs a citation. Focus on the statements a sceptical reader would challenge - stats, comparisons, and performance claims first.
• Use it before a page goes out to clients or stakeholders. Unsupported claims are the fastest way to lose trust in a review.

Updated on: 24/07/2026