Unclear Headings Checker

What is the Unclear Headings Checker?

The Unclear Headings Checker finds headings that don't explain what the section actually answers. Clear headings help readers scan a page and help search systems understand the role of each section; vague ones do neither. The tool flags weak headings and suggests clearer alternatives.

Why is this useful?

Headings are signposts. A heading like "Things to Know" tells a reader nothing and gives an AI system no clue about what the section contains. Descriptive headings make a page easier to scan, easier to understand, and easier for search systems to map to the questions people ask.
Example: replace "Things to Know" with "CRM Migration Costs for Small Teams".

How does the Unclear Headings Checker work?

The tool reviews the headings on your page and flags those that are vague or non-descriptive, suggesting clearer alternatives that describe what each section actually covers.

How to run a check

• From your dashboard, click the 'select your website' dropdown at the top of the page and choose your site. Select Labs from the left-hand menu.

• Scroll down to find Unclear Headings Checker.
• Enter the URL of the page you want to check:

• Click Analyze Content. The tool then reviews your headings and flags the unclear ones with suggested alternatives.
• Review each suggestion and rewrite the heading to describe what the section answers.

Tips for getting the most out of it

• Write headings as answers, not labels. A heading that names the specific thing the section resolves is easier to scan and easier to surface.
• Use the suggestions as a starting point. Adapt them to your own wording and the specifics of your page rather than pasting them in verbatim.
• Check headings after a content edit. Rewrites often leave old, now-inaccurate headings behind.

Updated on: 24/07/2026