What is the Query Details View?

The Query Details View within SEOTesting is a report designed to help you deeply analyze the performance of your site in search engines for a specific query.

Within the report, you will see a chart (as above) that shows you the clicks per day to your website from that query. Directly below the chart, there are also options to see impressions, average position, and click-through rate:

Within the report, you will also see:

• The query you are analyzing.
• A list of pages that have ranked for that query over the past seven days.
• A chart showing the clicks per day for that query.
• A list of related queries.

Why is it useful?

When a specific search query is underperforming - ranking lower than you'd expect, getting fewer clicks than it should, or declining over time - understanding what's driving that requires looking at the query's full history in one place. The Query Details View shows you every relevant performance metric for a single query across time, so you can diagnose what's happening and determine whether the issue is with rankings, click-through rate, or something broader.

How to Access the Query Details View

Within SEOTesting, queries are shown as green links throughout the app and various reports. To access the Query Details View, click on any of the queries you see within SEOTesting, and you will be redirected to the Query Details View.

For example, if I search “404 error” within the search bar at the top of my SEOTesting dashboard, I will be taken to the All Queries Report, filtered to show all queries with “404 error” included:

To access the Query Details View, I need to click on any URLs in the list highlighted in green (as shown above). Clicking on any query link will redirect you to the report:

How do you use the Query Details View?

At the bottom of the Query Details View, you will see a list of URLs that have ranked for the query in the past seven days:

This can identify potential instances of keyword cannibalization, where multiple pages rank for the same keyword. This could allow you to redirect/remove other pages and focus on the main URL for that query.

Above this, you will also see a list of related queries in the past 90 days.

This list of related queries can be used to find examples of “better” queries to target with your URLs, such as queries where you rank better or get more clicks. It can also help you identify content gaps, where adding additional context to your URLs might help your site perform better for queries.

Alongside each related query, you have several icons in green that allow you to do some quick actions:

• Create a new SEO test based on that query.
• Add a query to your “Saved Ideas” list.
• Run searches via Google, Reddit, and Quora for that query.

The icon on the right-hand side (the link icon) currently takes you to Ahref’s ‘Keyword Explorer’ for that query. You can change this in your Website Settings.

Updated on: 04/06/2026