Question 1

Forecasting

Accepted Answer

**

The Forecast button on each individual site’s dashboard in SEOTesting will allow you to generate a 6 month forecast for overall site performance based on historical data for:

Clicks
Impressions

SEOTesting archives the overall site performance each day. This means as you use SEOTesting you’ll have access to more than 16 months of data. The longer you have been using SEOTesting the more site performance data we have to generate a forecast which will include seasonal and monthly trends.

SEOTesting has two forecasting models:

Facebook Prophet
SSA

Facebook Prophet

Facebook Prophet is an open-source time series forecasting tool developed by Meta (formerly Facebook). It’s designed to make forecasts for time series data that show clear seasonal patterns and trends.

You can learn more about Facebook Prophet here.

SSA

Singular Spectrum Analysis (SSA) is a method for time-series decomposition and forecasting. SSA is based on linear algebra techniques to extract meaningful patterns (like trend, seasonality, and noise) from time series data.

You can learn more about SSA forecasting here.

Comparing saved forecast to actual performance

Question 2

All Queries Report

Accepted Answer

This guide will explain the All Queries report in SEOTesting.

${youtube}SEOTesting All Pages & All Queries video

What is the All Queries Report in SEOTesting?

The All Queries Report in SEOTesting compiles data from Google Search Console to show all the search queries where your website appears in Google search results. It’s an essential tool for understanding your site's performance in search results and can help you uncover new growth opportunities.

All Queries report summary panels and graph

It provides insights into the total number of clicks, impressions, average position, and click-through rates for each query.

The report is designed to give you a comprehensive view of how your site is performing across different queries and keywords. By monitoring these search terms, you can better understand what content drives the most traffic, where your website needs improvement, and how to optimize your pages to rank better.

Why is the All Queries report useful?

The All Queries Report offers several benefits for website owners and SEO professionals.

It helps you understand your keyword performance by showing which keywords drive traffic to your site and how they perform in search rankings.

It also helps you identify new opport

Question 3

Striking Distance Keywords Report

Accepted Answer

This guide will explain the Striking Distance report in your SEOTesting account.

What is the Striking Distance Keywords Report in SEOTesting?

The Striking Distance Keywords Report in SEOTesting is a tool to quickly identify opportunities to boost your website’s rankings and increase organic clicks.

Striking distance keywords are those your site ranks for in position 11 to 30 in Google’s search results, meaning they are just off the first page.

Within SEOTesting, the Striking Distance Keywords report is a pre-configured feature that saves you from manually exporting and filtering your Google Search Console data.

Striking Distance Keywords Report

The report also comes with a built-in filter so you can filter down your data and find the striking distance keywords for the URLs you are looking to work on at that time:

Filtering options for the report

You can use the pre-built filter to narrow down your results by the average CTR and position (you have the option of bringing through keywords beyond Position 10 or keywords between Positions 4 and 10), and you can use the URL filter to show the URLs you wish to bring through in the report.

Why is this report useful?

Here’s how the Striking Distance Keywords report can help you maximize thi

Question 4

How to add a new site

Accepted Answer

This guide will help you add a new site to your SEOTesting account.

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Step 1 - Click the 'Add a New Website' button

From the Launchpad, click the 'Add new Website' button or use the property drop-down switcher.

Add a New Website options

Step 2 - Enter the site URL

Enter the website’s canonical URL (considering HTTPS and www or non-www).

Enter the site URL

Step 2.1 - Filtering options

Click the down arrow to open 'Optional Settings' if you wish to add a filter to the site.

When adding a Search Console site property to SEOTesting you can filter the data by geographical region, search type, page, and query.

The SEOTesting dashboard, reports, and rank tracking will all then be based around these filters when looking at this new site in SEOTesting.

Country filter - if you want to filter the dashboard and all reports by geographical region. Page filter - useful when you want to add a sub-section or group of pages to SEOTesting. Query filter - useful if you want to remove brand or non-brand traffic from a site property added to SEOTesting.

Please remember that you cannot change these filter settings later without deleting the website and adding a new one.

![Adding a new site to SEOTesting using the pa

Question 5

How to delete a site on SEOTesting

Accepted Answer

This guide will help you delete a site from the SEOTesting app.

Step 1 - Go to Account

Click on the 'Account' tab on the left-side menu.

Step 2 - Go to 'Site Management'

Go to the 'Site Management' tab.

Step 3 - Select the site

Click on the site name you wish to delete.

Step 4 - Delete the site.

Scroll to the end of the page and press the 'Delete Site' button.

Step 5 - Confirm the process

The last step is to type 'DO IT' inside the text field and confirm the site deletion.

After you delete the site, you will be redirected to the SEOTesting Launchpad.

Question 6

Brand vs Non-Brand Report

Accepted Answer

The Brand vs Non-Brand report in SEOTesting will give you an overview of your site's performance in Google search results from a Brand and Non-Brand query perspective.

The data for this report is pulled from Google Search Console.

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How the Report Works

The Brand vs Non-Brand report has a textbox where you can enter your brand keywords.

In this report, you must use a Regex format for your brand keywords.

For example, you might enter the following brand keywords if you worked for AutoTrader: auto|trade

The report will then complete two Search Console data requests.

One request with a REGEX “including” filter to get the data for your brand keywords and one request with a REGEX “excluding” filter, which will fetch all of your non-brand data.

Once SEOTesting has completed the two Search Console data requests, 4 graphs will be plotted within your report.

Clicks
Impressions
CTR
Average Position

On each graph, it will plot the data points for brand and non-brand.

Your brand metrics will be displayed as a blue line on all your graphs, and your non-brand metrics will be shown as a purple line.

This report comes with the functionality of o

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