Question 1

Forecasting

Accepted Answer

**

The Forecast button on each individual site’s dashboard in SEOTesting will allow you to generate a 6 month forecast for overall site performance based on historical data for:

Clicks
Impressions

SEOTesting archives the overall site performance each day. This means as you use SEOTesting you’ll have access to more than 16 months of data. The longer you have been using SEOTesting the more site performance data we have to generate a forecast which will include seasonal and monthly trends.

SEOTesting has two forecasting models:

Facebook Prophet
SSA

Facebook Prophet

Facebook Prophet is an open-source time series forecasting tool developed by Meta (formerly Facebook). It’s designed to make forecasts for time series data that show clear seasonal patterns and trends.

You can learn more about Facebook Prophet here.

SSA

Singular Spectrum Analysis (SSA) is a method for time-series decomposition and forecasting. SSA is based on linear algebra techniques to extract meaningful patterns (like trend, seasonality, and noise) from time series data.

You can learn more about SSA forecasting here.

Comparing saved forecast to actual performance

Question 2

New Dashboard Issues

Accepted Answer

We've deployed a new dashboard, but it requires a switch from sub-domain to domain cookies when you log in.

If you are having issues logging in, or the LaunchPad and Dashboard are not displaying data correctly, you may need to manually clear the old sub-domain cookie.

First, try logging out by visiting https://app.seotesting.com/account/logout and then logging back in again.

If the issue persists, you can try manually clearing the auth cookie. You can do this in Google Chrome by going:

Settings -> Privacy and Security -> Third Party Cookies -> See all site data and permissions
Then search for and delete the seotesting.com cookie
Browse back to app.seotesting.com and you should be able to log in again

Sorry for these manual steps, but it saves you from clearing all cookies and then having to log back into every website again (which we know is super annoying! :) )

If all else fails, you can clear all browser cookies and this will solve the issue. But we realise how annoying it is to have to log into everything again!

Question 3

Striking Distance Keywords Report

Accepted Answer

This guide will explain the Striking Distance report in your SEOTesting account.

What is the Striking Distance Keywords Report in SEOTesting?

The Striking Distance Keywords Report in SEOTesting is a tool to quickly identify opportunities to boost your website’s rankings and increase organic clicks.

Striking distance keywords are those your site ranks for in position 11 to 30 in Google’s search results, meaning they are just off the first page.

Within SEOTesting, the Striking Distance Keywords report is a pre-configured feature that saves you from manually exporting and filtering your Google Search Console data.

Striking Distance Keywords Report

The report also comes with a built-in filter so you can filter down your data and find the striking distance keywords for the URLs you are looking to work on at that time:

Filtering options for the report

You can use the pre-built filter to narrow down your results by the average CTR and position (you have the option of bringing through keywords beyond Position 10 or keywords between Positions 4 and 10), and you can use the URL filter to show the URLs you wish to bring through in the report.

Why is this report useful?

Here’s how the Striking Distance Keywords report can help you maximize thi

Question 4

Brand vs Non-Brand Report

Accepted Answer

The Brand vs Non-Brand report in SEOTesting will give you an overview of your site's performance in Google search results from a Brand and Non-Brand query perspective.

The data for this report is pulled from Google Search Console.

${youtube}Brand vs Non-Brand report

How the Report Works

The Brand vs Non-Brand report has a textbox where you can enter your brand keywords.

In this report, you must use a Regex format for your brand keywords.

For example, you might enter the following brand keywords if you worked for AutoTrader: auto|trade

The report will then complete two Search Console data requests.

One request with a REGEX “including” filter to get the data for your brand keywords and one request with a REGEX “excluding” filter, which will fetch all of your non-brand data.

Once SEOTesting has completed the two Search Console data requests, 4 graphs will be plotted within your report.

Clicks
Impressions
CTR
Average Position

On each graph, it will plot the data points for brand and non-brand.

Your brand metrics will be displayed as a blue line on all your graphs, and your non-brand metrics will be shown as a purple line.

This report comes with the functionality of o

Question 5

Single Test - Setup Instructions

Accepted Answer

This guide will show you how to set up a Single SEO Test in SEOTesting and interpret the results.

How to create a Single SEO test

Click on the ‘SEO Tests’ link on the left-hand navigation bar:

Click on the button 'Create a new SEO Test.'

Click on the 'Create Single Test' button.

Fill in the test details, including:

Test Name
Test Description
Test, Filter, and Search Type
Country Code (If Applicable)
Date the Change was Made
Test Duration

Click on the 'Create' button.

The next screen shows the test comparison periods, where you can select a different Control Period, such as last year if you want to run a year-on-year comparison.

If you are happy with using the dates that SEOTesting has pre-selected, you do not need to change anything in this section.

Single SEO Test settings

Several configuration options are available when setting up a single SEO test

Single tests have four different test types:

Page: Used for analyz

Question 6

My Content Group is missing data

Accepted Answer

This guide will help you understand why data isn't showing up on your Content Group.

Google Search Console data is delayed

Google Search Console reporting data is usually 48 hours behind.

Since we use Google Search Console API to display data about your site, we must wait for GSC to make data available before updating your content group.

The most common reason your content group hasn't been updated is that we don't have confirmed data from the Google Search Console for the period - week or month, depending on the group update frequency.

For weekly content groups, SEOTesting needs the complete data for the week from Monday to Sunday before updating the group. With the two day delay, this usually means that weekly content groups will update on a Tuesday.

For monthly groups, SEOTesting needs the complete data for the month from the 1st until the last day before updating. With the two day delay, this usually means that monthly content groups will update on the 2nd/3rd of the next month.

|| For both cases, we only start updating content groups when we have the complete data.

As soon as more data is marked as confirmed on GSC, our tool will get the most recent data for your site and start the update process.

SEOTesting will automatically check if more recent data for your site is available, and when the data is available, it should only take a few minutes for the content group to update.

My weekly content group is 2 weeks out of date

On weekly content group

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