Question 1

How to delete a site on SEOTesting

Accepted Answer

This guide will help you delete a site from the SEOTesting app.

Step 1 - Go to Account

Click on the 'Account' tab on the left-side menu.

Step 2 - Go to 'Site Management'

Go to the 'Site Management' tab.

Step 3 - Select the site

Click on the site name you wish to delete.

Step 4 - Delete the site.

Scroll to the end of the page and press the 'Delete Site' button.

Step 5 - Confirm the process

The last step is to type 'DO IT' inside the text field and confirm the site deletion.

After you delete the site, you will be redirected to the SEOTesting Launchpad.

Question 2

How to add a new site

Accepted Answer

This guide will help you add a new site to your SEOTesting account.

${youtube}How to add a site to SEOTesting

Step 1 - Click the 'Add a New Website' button

From the Launchpad, click the 'Add new Website' button or use the property drop-down switcher.

Add a New Website options

Step 2 - Enter the site URL

Enter the website’s canonical URL (considering HTTPS and www or non-www).

Enter the site URL

Step 2.1 - Filtering options

Click the down arrow to open 'Optional Settings' if you wish to add a filter to the site.

When adding a Search Console site property to SEOTesting you can filter the data by geographical region, search type, page, and query.

The SEOTesting dashboard, reports, and rank tracking will all then be based around these filters when looking at this new site in SEOTesting.

Country filter - if you want to filter the dashboard and all reports by geographical region. Page filter - useful when you want to add a sub-section or group of pages to SEOTesting. Query filter - useful if you want to remove brand or non-brand traffic from a site property added to SEOTesting.

Please remember that you cannot change these filter settings later without deleting the website and adding a new one.

![Adding a new site to SEOTesting using the pa

Question 3

Split Test Group Configuration Tool

Accepted Answer

Split Test URLs Suggestions

Date range for pages is website max processed date (or today if max processed date not set) - 90 days.

The split test config tool works on an alternating allocation basis.

It gets Search Console click data for the URLs in question, and then in order, allocates them to the test or control group. This allocation is also based on potential removal decided by the following:

Anomaly:

When a URL has an extremely high number of clicks
We calculate the mean and standard deviation of clicks for all pages and mark pages as anomalies if their click count deviates from the mean by more than 2 standard deviations.

LowClicks:

The page has had 0 clicks for more than half of the 90 days, so it is excluded from the results

NoGscData:

We did not find any gsc data for this page

GroupsFull:

Both groups are at maximum capacity in terms of URL count, so this page is excluded

OR

If one of the groups is at maximum capacity, and the sum of the clicks in the other group is greater than the full group, we exclude the page to maintain an event split

Question 4

Brand vs Non-Brand Report

Accepted Answer

The Brand vs Non-Brand report in SEOTesting will give you an overview of your site's performance in Google search results from a Brand and Non-Brand query perspective.

The data for this report is pulled from Google Search Console.

${youtube}Brand vs Non-Brand report

How the Report Works

The Brand vs Non-Brand report has a textbox where you can enter your brand keywords.

In this report, you must use a Regex format for your brand keywords.

For example, you might enter the following brand keywords if you worked for AutoTrader: auto|trade

The report will then complete two Search Console data requests.

One request with a REGEX “including” filter to get the data for your brand keywords and one request with a REGEX “excluding” filter, which will fetch all of your non-brand data.

Once SEOTesting has completed the two Search Console data requests, 4 graphs will be plotted within your report.

Clicks
Impressions
CTR
Average Position

On each graph, it will plot the data points for brand and non-brand.

Your brand metrics will be displayed as a blue line on all your graphs, and your non-brand metrics will be shown as a purple line.

This report comes with the functionality of o

Question 5

All Queries Report

Accepted Answer

This guide will explain the All Queries report in SEOTesting.

${youtube}SEOTesting All Pages & All Queries video

What is the All Queries Report in SEOTesting?

The All Queries Report in SEOTesting compiles data from Google Search Console to show all the search queries where your website appears in Google search results. It’s an essential tool for understanding your site's performance in search results and can help you uncover new growth opportunities.

All Queries report summary panels and graph

It provides insights into the total number of clicks, impressions, average position, and click-through rates for each query.

The report is designed to give you a comprehensive view of how your site is performing across different queries and keywords. By monitoring these search terms, you can better understand what content drives the most traffic, where your website needs improvement, and how to optimize your pages to rank better.

Why is the All Queries report useful?

The All Queries Report offers several benefits for website owners and SEO professionals.

It helps you understand your keyword performance by showing which keywords drive traffic to your site and how they perform in search rankings.

It also helps you identify new opport

Question 6

Single Test - Setup Instructions

Accepted Answer

This guide will show you how to set up a Single SEO Test in SEOTesting and interpret the results.

How to create a Single SEO test

Click on the ‘SEO Tests’ link on the left-hand navigation bar:

Click on the button 'Create a new SEO Test.'

Click on the 'Create Single Test' button.

Fill in the test details, including:

Test Name
Test Description
Test, Filter, and Search Type
Country Code (If Applicable)
Date the Change was Made
Test Duration

Click on the 'Create' button.

The next screen shows the test comparison periods, where you can select a different Control Period, such as last year if you want to run a year-on-year comparison.

If you are happy with using the dates that SEOTesting has pre-selected, you do not need to change anything in this section.

Single SEO Test settings

Several configuration options are available when setting up a single SEO test

Single tests have four different test types:

Page: Used for analyz

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