Time-based Testing

• Single Test - Setup Instructions

  This guide will show you how to set up a Single SEO Test in SEOTesting and interpret the results. How to create a Single SEO test Click on the ‘SEO Tests’ link on the left-hand navigation bar: Click on the button 'Create a new SEO Test.' Click on the 'Create Single Test' button. (https://storage.crSome readers

• Group Test - Setup Instructions

  Click on the ‘SEO Tests’ link on the left-hand navigation bar: Click on the button 'Create a new SEO Test'. (https://lh7-rt.googleusercontent.com/docsz/AD4nXfmxhXjdE5dU4oXhaKtJ60eQUZmNjkHF4EvD6S3wyCyhBDEw63FzBGKniyzDlgTAS7gyUQjlr2rhwK9bmiJ3auSb2EiYTNzRnGvTUFew readers

• URL Switch Test - Setup to Test URL Redirections

  This guide will show you how to set up a URL Switch Test in SEOTesting to test URL redirects that you put in place on your website. Within your SEOTesting dashboard, click on the ‘SEO Tests’ link on the left-hand navigation bar: Click on the ‘Create a new SEO Test’ button at the top of your screen: Click on the ‘Few readers

• URL Switch Test - Setup to Test the Creation of Topic Clusters

  This guide will show you how to set up a URL Switch Test in SEOTesting to test the creation of new topic clusters on your website. Within your SEOTesting dashboard, click on the ‘SEO Tests’ link on the left-hand navigation bar: Click on the ‘Create a new SEO Test’ button at the top of your screen: Click on the ‘Create URLFew readers

• URL Switch Test - Setup to Test Keyword Cannibalization Fixes

  This guide will show you how to set up a URL Switch Test in SEOTesting to test fixes you have put in place for keyword cannibalization issues on your website. Within your SEOTesting dashboard, click on the ‘SEO Tests’ link on the left-hand navigation bar: Click on the ‘Create a new SEO Test’ button at the top of your screen: (https://storage.crisp.chat/users/helpdesk/website/343dcfd35d951400/2sx55ex.pngFew readers

• The difference between clicks per day and site clicks per day

  Within a time-based test result, you'll see that we bring back "Clicks Per Day", and "Site Clicks Per Day". Clicks Per Day is how your test subject performed before and after any change. In the case above, it's how the page for premier-inn performed before and after the content rewrite was done. One of the issues with time-based testing is the effect seasonal events and algorithm updates can have in eitherFew readers

• How to Conduct Year-on-Year Tests

  Using the ‘Date Confirmation’ feature in SEOTesting makes it easy to conduct year-on-year testing. Click the ‘SEO Tests’ link on your dashboard: Click on the ‘Create a new SEO test’ button at the top of the screen: Select the type of SEO test you want to run from one of the following options: Single Test GroFew readers

• GA4 event data checking

  If you want to sense check the GA4 event data that is displayed in SEOTesting, against the event data in GA4, please ensure you have the correct filters applied in GA4. 1, If your test is run for a specific country, ensure this filter is applied in GA4 2, The Landing page + query string dimension should be used, with an "exactly matches" match type to filter on the URL. 3, Session source/medium should be set to "exactly matches" for either "google / organic" (default value when setting up theFew readers

• How to SEO test structured data implementations

  When implementing structured data on a page, you’ll want to set up a test for each type of Search Appearance (or SERP feature) you are hoping to benefit from. For example, if you are adding product structured data to your product display pages, you would want to set up an SEO test for both product snippets and merchant listing search appearance types. Our recommendation is to also set up a test without any specific search appearance set - so you effectively have a baseline before and after struFew readers

Split Testing

• Split Test Group Configuration Tool

  Date range for pages is website max processed date (or today if max processed date not set) - 90 days. Balancing approach The split test config tool uses a Greedy Balancing approach, based on principles from the Subset Sum and Partition Problem algorithm families. URLs are first sorted by click count in descending order to prioritize the most impactful pages. Each URL is then assigned to the Control or Test group by comparing the total clicks accumulated in each group so far, always addingSome readers

• SEO Split Test - Setup Instructions

  This article will show you how to set up and run an SEO split test in SEOTesting. The article will also explain the split test group configuration tool and SEOTesting’s ability to run group tests alongside split tests to give you more opportunity for analysis. How to Set Up an SEO Split Test On your SEOTesting dashboard, click the ‘SEO Tests’ link on the left-hand navigation bar: (https://lh7-rt.googleusercontent.com/docsz/AD4nXdhWkNRALos2Xr6YxQFjYom06WvcWpVMuW9hcsE9NNNm2rrXrXOiNgxdgXaFew readers

• SEO Split Testing and Statistical Significance

  We decided not to calculate statistical significance for split tests, because the split test graph/results are based on averages of the test group clicks, and the control group clicks, with a daily difference then calculated. That daily difference is then averaged out again pre and post change periods (blue and black line). With all this calculation we concluded the statistical significance calculation (based on the daily difference data points) would not be meaningful or true. So, upon creatinFew readers