Top Query Per Page Report - What is it, and why is it useful?

If you are looking for a way to improve your Click-Through Rate from search engine results pages to your website, one of the quickest and most effective methods is ensuring that the top query (based on clicks or impressions) is included in the key elements of your page. These elements include:
Page Title
Meta Description
H1, H2, H3 Tags
Paragraphs



By doing this, you may notice an improvement in your page’s average position, leading to more clicks. Additionally, Google may highlight your keyword in bold within the SERP, increasing your CTR.

What is the Top Query Per Page Report?

The Top Query Per Page Report in SEOTesting is designed to streamline the process of identifying and optimizing your content with the top-performing query for each page on your website. Rather than manually checking if your top query is in key text elements, this report automates the task and presents the findings in a clear format.

This report provides an overview of your top query for each page and flags whether it is included in the following elements:
Page Title
Meta Description
H1
H2
H3
Paragraphs

It uses a simple traffic light system to show whether the top query appears within these elements.

Here is an example of an under-optimized page based on the top query:



Here is an example of a query that has been well-optimized based on the top query (based on clicks) for the page:

Why is the report useful?

Manually finding and optimizing for your top queries is time-consuming and inefficient, especially if you’re managing a site with hundreds or thousands of pages. Without the right tools, the process involves running a site crawl, exporting the data into a spreadsheet, and cross-referencing it with the top queries from Google Search Console. For many, these tasks eat into billable hours or in-house resources.

The Top Query Per Page Report solves this by automating the process. With just a few clicks, you can generate a report showing each page's top queries and whether they are included in the important on-page elements. It also offers customization options, allowing you to filter by clicks or impressions, set date ranges, and select how many queries you want the report to display (one or the top ten).

The report also includes a ChatGPT icon that can get you AI-generated suggestions for optimizing your page titles, meta descriptions, and H1 tags based on your top queries. You can customize these suggestions to meet your specific needs and see real-time updates using the refresh button, making the entire optimization process even more seamless.

Where to find the Top Query Per Page Report in SEOTesting

Start on your SEOTesting dashboard and click the ‘Reports’ link that appears on the left-hand side of your screen:



Scroll down to the ‘Find Click Through Rate Opportunities’ section and click on the ‘Top Query Per Page’ link as highlighted below:



This will take you to a page allowing you to see the previous reports you have generated and gives you the option to request a new report:



Once you have clicked on the ‘Request Report’ button, you will be taken to a new screen allowing you to configure your report. It is here you can configure your report exactly how you want it, including:
Select how many queries you want to retrieve per page.
Select how many pages you want the report to run for.
Select the date range for your report to run.
Whether you want the top queries for each page to be based on clicks or impressions



Finally, select the ‘Request Report’ button.

The report will run in the background, and you will receive an email once your report is ready to view.

Updated on: 16/10/2024