Page Details View - What it is and how to use it
In this guide, we will discuss the Page Details View within SEOTesting, including what it is, how to access it on your SEOTesting account, and how to use it.
The Page Details View within SEOTesting is a report designed to help you better analyze your page’s performance on Google based on data from Google Search Console’s API.
Within the report, you will see:
The URL you are currently analyzing.
A chart showing the clicks per day for that URL.
The URL’s current page title and meta description.
A list of queries that the page has ranked for over the past 90 days.
To access the Page Details View, click on any URL you see while using SEOTesting. You will be redirected to the Page Details View for that URL.
For example, if I click on the URL for our blog post on SEO Chrome Extensions while using the Page Winners & Losers report, I will be taken to the Page Details View for this blog post.
Note: There are a few examples within SEOTesting, such as the Top Query Per Page Report, where clicking a URL will not take you to the Page Details View, but these instances are rare.
When using the Page Details View, there are several features to be aware of:
After loading the report, you will see a chart shown at the top of the report that shows the number of clicks that URL has obtained over the past 90 days:
Below this chart, you also have tick box options to see charts for impressions, average position, and click-through rate. If any of these options are ticked, a new chart will appear below:
The report lists all the queries the URL has appeared for over the past 90 days. You will also see performance information for each query, including:
Clicks
Impressions
Average Position
CTR
Alongside the performance information, you will also see the number of times that query has been used on your page:
Also included are options for you to filter your query list. So, if I wanted to see all of the queries containing the word “extension” then I could do this using the ‘contains’ filter shown above the query list:
The filter also contains additional options, including:
Equals
Not Contains
Not Equals
Including RegEx
Excluding RegEx
You can also select the date range for your list of queries to further filter your data.
Compare Periods
Above your query list, you will also see a ‘Compare Periods’ button:
Clicking this will redirect you to the Compare Queries Report, where you can see performance differences for the queries your URL ranks for over the last seven days, compared to the seven days previous:
Above the query list on the Page Details View, you will see a button titled “Get KE Data” as you can see here:
Clicking this will pull through data from Keywords Everywhere to add additional context to each query. This data includes:
Competition Level
Monthly Search Volume
Cost Per Click
To allow for better sharing between team members and stakeholders who do not have access to SEOTesting, you can click the “Export” button above your query list:
This will automatically download your query data as a CSV so the data can be shared.
Alongside each query on the Page Details View, you have several quick option links:
These options allow you to:
Create an SEO test based on the query.
Add the query to your ‘Saved Ideas’ list.
Search the query directly via Google, Reddit, and Quora.
You can also use the icon on the right-hand side (the link icon) to view the query in Ahrefs’ ‘Keyword Explorer’ but this can be changed in your website settings section.
What is the Page Details View?
The Page Details View within SEOTesting is a report designed to help you better analyze your page’s performance on Google based on data from Google Search Console’s API.
Within the report, you will see:
The URL you are currently analyzing.
A chart showing the clicks per day for that URL.
The URL’s current page title and meta description.
A list of queries that the page has ranked for over the past 90 days.
How to Access the Page Details View
To access the Page Details View, click on any URL you see while using SEOTesting. You will be redirected to the Page Details View for that URL.
For example, if I click on the URL for our blog post on SEO Chrome Extensions while using the Page Winners & Losers report, I will be taken to the Page Details View for this blog post.
Note: There are a few examples within SEOTesting, such as the Top Query Per Page Report, where clicking a URL will not take you to the Page Details View, but these instances are rare.
How to Use the Page Details View
When using the Page Details View, there are several features to be aware of:
Performance Data Charts
After loading the report, you will see a chart shown at the top of the report that shows the number of clicks that URL has obtained over the past 90 days:
Below this chart, you also have tick box options to see charts for impressions, average position, and click-through rate. If any of these options are ticked, a new chart will appear below:
Query Performance Data
The report lists all the queries the URL has appeared for over the past 90 days. You will also see performance information for each query, including:
Clicks
Impressions
Average Position
CTR
Alongside the performance information, you will also see the number of times that query has been used on your page:
Query Filter
Also included are options for you to filter your query list. So, if I wanted to see all of the queries containing the word “extension” then I could do this using the ‘contains’ filter shown above the query list:
The filter also contains additional options, including:
Equals
Not Contains
Not Equals
Including RegEx
Excluding RegEx
You can also select the date range for your list of queries to further filter your data.
Compare Periods
Above your query list, you will also see a ‘Compare Periods’ button:
Clicking this will redirect you to the Compare Queries Report, where you can see performance differences for the queries your URL ranks for over the last seven days, compared to the seven days previous:
Get KE Data
Above the query list on the Page Details View, you will see a button titled “Get KE Data” as you can see here:
Clicking this will pull through data from Keywords Everywhere to add additional context to each query. This data includes:
Competition Level
Monthly Search Volume
Cost Per Click
Query Export
To allow for better sharing between team members and stakeholders who do not have access to SEOTesting, you can click the “Export” button above your query list:
This will automatically download your query data as a CSV so the data can be shared.
Quick Links for Queries
Alongside each query on the Page Details View, you have several quick option links:
These options allow you to:
Create an SEO test based on the query.
Add the query to your ‘Saved Ideas’ list.
Search the query directly via Google, Reddit, and Quora.
You can also use the icon on the right-hand side (the link icon) to view the query in Ahrefs’ ‘Keyword Explorer’ but this can be changed in your website settings section.
Updated on: 23/10/2024
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