End of Month Report - What it is, and how to use it
This article will discuss SEOTesting’s End of Month Report, detailing the report, how to use it, and how to find it within your SEOTesting account.
The End of Month Report in SEOTesting provides a summary of key SEO performance metrics for a chosen website over a complete month:
The report has been designed to highlight progress and performance, making it easier for users to evaluate how their SEO efforts have impacted monthly search visibility, traffic, and other metrics.
Within the report, you will find information on:
Clicks
Impressions
Click-Through Rate
Average Position
This information is given as a report on performance over the past month and also adds a year-on-year comparison for full context:
You will also find details on your brand performance, non-brand performance, and a variety of other information such as:
Top 20 Queries
Top 20 Pages
Query Winners & Losers by Clicks
Page Winners & Losers by Clicks
Top 20 New Pages
Top 20 New Queries
To get your brand and non-brand performance to show within the End of Month Report, ensure SEOTesting knows your website’s brand keywords. You can enter your brand keywords within the ‘Website Settings’ section:
Go to the ‘Reports’ tab:
Click on the ‘End of Month Report’ from the ‘Winners & Losers’ section.
A new pop-up will appear as the report loads, and then you will automatically be redirected to the report once it has loaded:
The report is generated at the end of each month based on the data collected throughout the month. Users can view reports from previous months.
Yes, the report can be exported and downloaded in a CSV format for offline review or sharing with others.
Investigate the pages or queries showing significant changes. Use other SEOTesting reports, such as the 'Compare Periods' or 'Keyword Cannibalization' reports, to further analyze potential issues.
What is the End of Month Report?
The End of Month Report in SEOTesting provides a summary of key SEO performance metrics for a chosen website over a complete month:
The report has been designed to highlight progress and performance, making it easier for users to evaluate how their SEO efforts have impacted monthly search visibility, traffic, and other metrics.
Within the report, you will find information on:
Clicks
Impressions
Click-Through Rate
Average Position
This information is given as a report on performance over the past month and also adds a year-on-year comparison for full context:
You will also find details on your brand performance, non-brand performance, and a variety of other information such as:
Top 20 Queries
Top 20 Pages
Query Winners & Losers by Clicks
Page Winners & Losers by Clicks
Top 20 New Pages
Top 20 New Queries
To get your brand and non-brand performance to show within the End of Month Report, ensure SEOTesting knows your website’s brand keywords. You can enter your brand keywords within the ‘Website Settings’ section:
How to Access the End of Month Report
Go to the ‘Reports’ tab:
Click on the ‘End of Month Report’ from the ‘Winners & Losers’ section.
A new pop-up will appear as the report loads, and then you will automatically be redirected to the report once it has loaded:
Frequently Asked Questions
How often is the End of Month Report generated?
The report is generated at the end of each month based on the data collected throughout the month. Users can view reports from previous months.
Can I download the End of Month Report?
Yes, the report can be exported and downloaded in a CSV format for offline review or sharing with others.
What should I do if I notice a drop in clicks or impressions in the report?
Investigate the pages or queries showing significant changes. Use other SEOTesting reports, such as the 'Compare Periods' or 'Keyword Cannibalization' reports, to further analyze potential issues.
Updated on: 23/10/2024
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