Query Details View - What it is and how to use it
In this guide, we will discuss the Query Details View within SEOTesting, including what it is, how to access it on your SEOTesting account, and how to use it.
The Query Details View within SEOTesting is a report designed to help you deeply analyze the performance of your site in Google for a specific query.
Within the report, you will see:
The query you are analyzing.
A list of pages that have ranked for that query over the past seven days.
A chart showing the clicks per day for that query.
A list of related queries.
Within SEOTesting, queries are shown as blue links throughout the app and various reports. To access the Query Details View, click on any of the queries you see within SEOTesting, and you will be redirected to the Query Details View.
For example, if I search “404 error” within the search bar at the top of my SEOTesting dashboard, I will be taken to the All Queries Report, filtered to show all queries with “404 error” included:
To access the Query Details View, I need to click on any URLs in the list highlighted in blue (as shown above).
Clicking on any query link will redirect me to the report:
At the top of the Query Details View, you will see a list of URLs that have ranked for the query in the past seven days:
This can identify potential instances of keyword cannibalization, where multiple pages rank for the same keyword. This could allow you to redirect/remove other pages and focus on the main URL for that query.
Within the report, you will also see a chart that shows you the clicks per day to your website from that query. Below the clicks chart, there are also options to see charts for impressions, average position, and click-through rate:
At the bottom of the Query Details View, you will also see a list of related queries. This is the list of related queries I can see if I look at “404 error” on our Query Details View:
This list of related queries can be used to find examples of “better” queries to target with your URLs, such as queries where you rank better or get more clicks. It can also help you identify content gaps, where adding additional context to your URLs might help your site perform better for queries.
Alongside each related query, you have several quick options:
These options allow you to:
Create a new SEO test based on that query.
Add a query to your “Saved Ideas” list.
Run searches via Google, Reddit, and Quora for that query.
The icon on the right-hand side (the link icon) currently takes you to Ahref’s ‘Keyword Explorer’ for that query, but you can change this in your Website Settings.
What is the Query Details View?
The Query Details View within SEOTesting is a report designed to help you deeply analyze the performance of your site in Google for a specific query.
Within the report, you will see:
The query you are analyzing.
A list of pages that have ranked for that query over the past seven days.
A chart showing the clicks per day for that query.
A list of related queries.
How to Access the Query Details View
Within SEOTesting, queries are shown as blue links throughout the app and various reports. To access the Query Details View, click on any of the queries you see within SEOTesting, and you will be redirected to the Query Details View.
For example, if I search “404 error” within the search bar at the top of my SEOTesting dashboard, I will be taken to the All Queries Report, filtered to show all queries with “404 error” included:
To access the Query Details View, I need to click on any URLs in the list highlighted in blue (as shown above).
Clicking on any query link will redirect me to the report:
How do you use the Query Details View?
At the top of the Query Details View, you will see a list of URLs that have ranked for the query in the past seven days:
This can identify potential instances of keyword cannibalization, where multiple pages rank for the same keyword. This could allow you to redirect/remove other pages and focus on the main URL for that query.
Within the report, you will also see a chart that shows you the clicks per day to your website from that query. Below the clicks chart, there are also options to see charts for impressions, average position, and click-through rate:
At the bottom of the Query Details View, you will also see a list of related queries. This is the list of related queries I can see if I look at “404 error” on our Query Details View:
This list of related queries can be used to find examples of “better” queries to target with your URLs, such as queries where you rank better or get more clicks. It can also help you identify content gaps, where adding additional context to your URLs might help your site perform better for queries.
Alongside each related query, you have several quick options:
These options allow you to:
Create a new SEO test based on that query.
Add a query to your “Saved Ideas” list.
Run searches via Google, Reddit, and Quora for that query.
The icon on the right-hand side (the link icon) currently takes you to Ahref’s ‘Keyword Explorer’ for that query, but you can change this in your Website Settings.
Updated on: 23/10/2024
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