New Keywords Report - What it is, and how to use it
The New Keywords Report in SEOTesting identifies new keywords your website has started to rank for in Google search results. This report pulls data directly from Google Search Console and highlights keywords not present in previous periods, helping you track new keyword opportunities for your site.
The New Keywords Report provides a list of keywords that your website has started ranking for over the past whole week (Monday to Sunday) but were not ranking in previous periods:
These keywords are new opportunities for your site as they represent terms where your pages are beginning to appear in search results.
The report includes key metrics such as:
Clicks
Impressions
CTR
Average Position
Allowing you to analyze and act on this data.
To use this report to its full potential:
The report displays new keywords that have appeared in Google search results. For keywords, you can see:
Clicks
Impressions
CTR
Average Position
Click on the ‘Get KE Data’ button within the report, and SEOTesting will automatically pull through data from Keywords Everywhere to see additional keyword data, including the keyword competition, estimated search volume, and competition:
You can sort the report based on impressions, clicks, or average position. This allows you to prioritize keywords based on performance. You can also adjust the ‘first seen date’ via the dropdown on the report to see previous reports:
Use the data to assess which keywords could be optimized for better rankings and traffic. For example, keywords with high impressions but low clicks may indicate areas for improving your content or metadata.
The New Keywords Report can be exported as a CSV file for further analysis or shared with your team:
Alternatively, you can click the ‘Share’ button in the top corner of the report to create a magic link to share the report with people who do not have access to your site within SEOTesting:
Go to the ‘Reports’ tab:
Click on the ‘New Keywords’ report from the ‘Content Reports’ section:
The New Keywords Report identifies terms where your site has registered impressions for the first time in the past week. These queries weren’t in previous data sets, making them genuinely new opportunities for your site.
The report is updated weekly once SEOTesting has data for an entire week from Monday to Sunday. It pulls the latest data from Google Search Console, ensuring that you always have up-to-date insights on your site's search performance.
The best approach is to either optimize existing content better to serve the search intent of the new keywords or create fresh content explicitly targeting them. Look for keywords with high impressions and low click-through rates as opportunities for improving metadata and content relevance.
What is the New Keywords Report?
The New Keywords Report provides a list of keywords that your website has started ranking for over the past whole week (Monday to Sunday) but were not ranking in previous periods:
These keywords are new opportunities for your site as they represent terms where your pages are beginning to appear in search results.
The report includes key metrics such as:
Clicks
Impressions
CTR
Average Position
Allowing you to analyze and act on this data.
How do you use the report?
To use this report to its full potential:
Access New Keywords Data
The report displays new keywords that have appeared in Google search results. For keywords, you can see:
Clicks
Impressions
CTR
Average Position
Click on the ‘Get KE Data’ button within the report, and SEOTesting will automatically pull through data from Keywords Everywhere to see additional keyword data, including the keyword competition, estimated search volume, and competition:
Sort and Filter Data
You can sort the report based on impressions, clicks, or average position. This allows you to prioritize keywords based on performance. You can also adjust the ‘first seen date’ via the dropdown on the report to see previous reports:
Review Keyword Performance
Use the data to assess which keywords could be optimized for better rankings and traffic. For example, keywords with high impressions but low clicks may indicate areas for improving your content or metadata.
Export and/or Share Data
The New Keywords Report can be exported as a CSV file for further analysis or shared with your team:
Alternatively, you can click the ‘Share’ button in the top corner of the report to create a magic link to share the report with people who do not have access to your site within SEOTesting:
How do you access the report?
Go to the ‘Reports’ tab:
Click on the ‘New Keywords’ report from the ‘Content Reports’ section:
Frequently Asked Questions
How does SEOTesting determine which keywords are 'new'?
The New Keywords Report identifies terms where your site has registered impressions for the first time in the past week. These queries weren’t in previous data sets, making them genuinely new opportunities for your site.
How often is the New Keywords Report updated?
The report is updated weekly once SEOTesting has data for an entire week from Monday to Sunday. It pulls the latest data from Google Search Console, ensuring that you always have up-to-date insights on your site's search performance.
What’s the best way to act on new keywords?
The best approach is to either optimize existing content better to serve the search intent of the new keywords or create fresh content explicitly targeting them. Look for keywords with high impressions and low click-through rates as opportunities for improving metadata and content relevance.
Updated on: 23/10/2024
Thank you!