Articles on: General

How to add Bing Webmaster Tools data to SEOTesting dashboard

Why add Bing data to SEOTesting?


There are two reasons for adding Bing Webmaster Tools to your SEOTesting site’s dashboard.


  1. How important is Bing traffic to the site?

  • Bing might be sending you more traffic than you realise - so it might need more attention.

  1. If there is a drop in Google traffic, is this replicated across Bing.
  • If it is just a drop in Google traffic, it could be an unofficial algorithm update
  • If there is a drop in both Google and Bing traffic, it could indicate a technical issue on the site that should be investigated further.


Setting up SEOTesting + Bing Webmaster Tools


  1. Assuming your site is already added to Bing Webmaster Tools, pop in there and click the settings cog in the top right.

  1. Go to API Access, and copy out the API key

  1. Back in SEOTesting, go to your individual site’s dashboard and click the Actions -> Edit button towards the top


  1. On the integrations tab, paste in your Bing Webmaster Tools API key. If you get an error, please make sure the canonical URL value on the Website Settings tab ends with a /




Updated on: 11/03/2026

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