How to add Bing Webmaster Tools data to SEOTesting dashboard

Assuming your site is already added to Bing Webmaster Tools, pop in there and click the settings cog in the top right.

Go to API Access, and copy out the API key

Back in SEOTesting, go to your individual site’s dashboard and click the Edit button towards the top

In the integrations section, paste in your Bing Webmaster Tools API key. If you get an error, please make sure the canonical URL value on the Website Settings tab ends with a /

Server Error - 401 Unauthorized

If you get this error when adding the Bing Webmaster Tools API key to SEOTesting, it’s likely that the URL of the site in BWT does not match the canonical domain that is in use now.



To fix this, please follow these steps in Bing Webmaster Tools:

"Add a new site" in BWT

Choose option of verifying site already verified in GSC

Allow Bing access to GSC

Complete the process, which will replace the BWT domain setting with the matching GSC domain with no loss of data.

Go back to SEOTesting and within the specific website setting save the Bing Webmaster Tools API key again - and it should successfully save.

Why add Bing data to SEOTesting?

There are two reasons for adding Bing Webmaster Tools to your SEOTesting site’s dashboard.

How important is Bing traffic to the site?

Bing might be sending you more traffic than you realise - so it might need more attention.

If there is a drop in Google traffic, is this replicated across Bing.
If it is just a drop in Google traffic, it could be an unofficial algorithm update
If there is a drop in both Google and Bing traffic, it could indicate a technical issue on the site that should be investigated further.

Updated on: 08/05/2025