End of Month Report

This article will discuss SEOTesting’s End of Month Report, detailing the report, how to use it, and how to find it within your SEOTesting account.

What is the End of Month Report?

The End of Month Report in SEOTesting provides a summary of key SEO performance metrics for a chosen website over a complete month:

The report has been designed to highlight progress and performance, making it easier for users to evaluate how their SEO efforts have impacted monthly search visibility, traffic, and other metrics.

Within the report, you will find information on:

• Clicks
• Impressions
• Click-Through Rate
• Average Position

This information is given as a report on performance over the past month and also adds a year-on-year comparison for full context:

You will also find details on your brand performance, non-brand performance, and a variety of other information such as:

• Top 20 Queries
• Top 20 Pages
• Query Winners & Losers by Clicks
• Page Winners & Losers by Clicks
• Top 20 New Pages
• Top 20 New Queries

To get your brand and non-brand performance to show within the End of Month Report, ensure SEOTesting knows your website’s brand keywords. You can enter your brand keywords within the ‘Website Settings’ section.

How to Access the End of Month Report

From the Launchpad, select 'End of Month' from the left-hand side menu listed under 'Reports'.

AI Summaries for End of Month Reports:

Instead of pulling together a monthly report from scratch, the AI summary feature analyses your full month's data - including month-on-month and year-on-year comparisons, brand vs non-brand performance, content group trends, winners and losers, and any new pages or queries that appeared.

To view this, click' 'AI Summary' on the top right of the screen:

Your report will load as below:

It factors in Google algorithm updates that happened during the month, your SEO tests, and any annotations you've added. The output is a structured analysis with an executive summary, key highlights, concerns, and prioritised recommendations.

This can be downloaded as a formatted PDF by selecting the ''Download PDF' button at the bottom of the report. There's also a client-ready summary (around 150 words) you can copy with one click and drop straight into an email, a Slack message, or a LinkedIn post.

Frequently Asked Questions

How often is the End of Month Report generated?

The report is generated at the end of each month based on the data collected throughout the month. Users can view reports from previous months.

Can I download the End of Month Report?

Yes, the report can be exported and downloaded in a CSV format for offline review or sharing with others.

What should I do if I notice a drop in clicks or impressions in the report?

Investigate the pages or queries showing significant changes. Use other SEOTesting reports, such as the 'Compare Periods' or 'Keyword Cannibalization' reports, to further analyze potential issues.

Updated on: 16/04/2026