URL Switch Test - Setup to Test the Creation of Topic Clusters

This guide will show you how to set up a URL Switch Test in SEOTesting to test the creation of new topic clusters on your website.

Within your SEOTesting dashboard, first select the site you wish to set up the test for at the top of the screen, then click on the ‘Tests’ link on the left-hand navigation bar:

Click on the ‘Actions' button at the top right of your screen and select 'Create' from the dropdown:

Click on the ‘URL Switch’ option:

You will be redirected to a new page allowing you to enter the details of your topic cluster test.

Start by entering the name of your test, adding a description to let you and your colleagues know what the purpose of the test is, and add any tags that you wish to add:

Click 'Next'.

On the next screen, enter the URL of the original blog post in the ‘Old URLs’ text box and the URLs of your new cluster content in the ‘New URLs’ text box:

There is no limit on the number of URLs you can add here. The test will work the same whether you are testing three new topic cluster pieces or 30.

In 'Optional Settings, enter a Country Filter if you want to use, or leave it blank to track this URL change across all countries and territories. Click 'Next'.

Enter the date the change was made, and select the time frame you’d like the test to run for:

If you want to track GA4 events during your test, ensure you click on 'Load GA4 events'. Select whether you want an email to be sent to your account when the test has been processed and completed and if you want it to display on your graphs.

Click on the ‘Create Test’ button at the bottom of your screen:

Your test will now be processed.

Updated on: 27/03/2026