URL Switch Test - Setup to Test Keyword Cannibalization Fixes

This guide will show you how to set up a URL Switch Test in SEOTesting to test fixes you have put in place for keyword cannibalization issues on your website.

Within your SEOTesting dashboard, select the site you wish to run the test for at the top of the screen, then click on the ‘Tests’ link on the left-hand navigation bar:

Click on the ‘Actions’ button on the right and select 'Create' from the dropdown.

Click on the 'URL Switch’ option:

You will be redirected to a new page allowing you to enter the details of your URL Switch Test.

Start by entering the name of your test, adding a description to let you and your colleagues know what the test’s purpose is, and adding any tags that you wish to add and then click 'Next':

On this screen you will be need to enter your URLs.

One of the most common fixes for keyword cannibalization issues is removing page content and redirecting the URLs of the removed pages to another page, generally the page that gets the most impressions and/or clicks.

In the ‘Old URLs’ text box, enter the URLs you removed and redirected and the URL that will be kept in place. In the ‘New URLs’ text box, enter the main content URL that you will use going forward:

Select a Country Filter if you want to use one (you can do this is in Optional Settings), or leave it blank to track the URL change across all countries and territories. Click 'Next'.

On the following screen, enter the date the change was made, and select the time frame you’d like the test to run for:

Click 'Next'

On the final screen, select whether you want the test displayed on graphs and if you want an email to be sent to your account when the test has been processed and completed:

Click on the ‘Create Test’ button to finish. Your test will now be processed.

Updated on: 26/03/2026