Articles on: SEO Tests

Split Test Group Configuration Tool

Split Test URLs Suggestions

Date range for pages is website max processed date (or today if max processed date not set) - 90 days.

The split test config tool works on an alternating allocation basis.

It gets Search Console click data for the URLs in question, and then in order, allocates them to the test or control group. This allocation is also based on potential removal decided by the following:

Anomaly:
- When a URL has an extremely high number of clicks
- We calculate the mean and standard deviation of clicks for all pages and mark pages as anomalies if their click count deviates from the mean by more than 2 standard deviations.

LowClicks:
- The page has had 0 clicks for more than half of the 90 days, so it is excluded from the results

NoGscData:
- We did not find any gsc data for this page

GroupsFull:
- Both groups are at maximum capacity in terms of URL count, so this page is excluded

OR
- If one of the groups is at maximum capacity, and the sum of the clicks in the other group is greater than the full group, we exclude the page to maintain an event split

Updated on: 22/10/2024

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