How to set custom test periods for SEO tests

Question: Can you have custom control and test periods for SEO tests?

Answer: Yes. On the first test setup screen, we have the default periods of 2 - 8 weeks, on the screen where we ask you to confirm the control and test period dates - these are datepickers and so you can move these around as you see fit.

This means you can have a 4 week control period, and an 8 week test period, for example.

Also, if a test is still running and the results aren't conclusive, you can edit the test and extend the end date of it.

If the test has finished running - you can't edit the end date. The best thing to do is Copy the test, and extend the dates on that new instance of the test.

Updated on: 25/11/2025