Group Test - Setup Instructions

First select the website you wish to set up the test for at the top of your screen.

Then click on the ‘Tests’ link on the left-hand navigation bar:

Click on the 'Actions' button at the top right of your screen and then select 'Create' from the dropdown:

Click on the 'Group Test' option.

Fill in the test details, including:

• Test name
• Description
• Any Tags you would like

Click on the 'Next' button.

Select the Test Type form the drop down and enter your Test Values.

Note: Several configuration options are available for Group Tests, including two Test Types:

• Pages: Analyze changes made to a group of pages.
• Queries: Analyze the impact on queries.

Group Tests can also be used on four Search Types: Web, Image, News, and Video.

The Optional Country Filter field in Optional Settings lets you tie the Group Test results to a specific country, if required. Click 'Next'.

Choose the test dates you require, either from the pre-definted Test Periods or using your own dates using the date pickers.

*E.g. you can extend/shorten the control control or test period and also move the control period 12 months to do Year-on-year testing.

On the next screen, you can integrate Google Analytics 4 event tracking alongside your Group Test if you would like. Click on 'Load GA4 events' if so.

Select whether you would like to receive an email when the test is processed and completed, and also if you would like it displayed on graphs.

Click 'Create Test'.

Your test will now be processed.

Updated on: 31/03/2026