Winners & Losers Reports - What are they, and why are they useful?
The Query and Page Winners & Losers Reports in SEOTesting provide a simple way to track the performance of your website's queries and pages on a week-by-week basis. By comparing data week-on-week, these reports allow you to quickly identify areas where your website is improving or may need attention.
Whether you're looking to monitor queries that have gained more clicks and impressions or spot pages that are underperforming, these reports are designed to help you act swiftly and keep your SEO strategy on track.
In the following sections, we'll explain how to use and interpret these reports to make informed decisions.
The Query Winners & Losers Report in SEOTesting has been designed to give you a quick overview of what queries performed well for your website over the past week and what queries did not.
The report compares data from the past week to the previous full week and, at a glance, shows what queries are gaining and losing both via clicks and impressions.
Our users find this report useful as it gives them quick notice of any queries that are performing better or worse than they usually would. A query that is gaining lots of clicks and/or impressions may show that a page has suddenly started to rank well for that query, whereas a page that is getting fewer clicks and/or impressions than it should be may signal an issue with that page that you can get your SEO team to look into.
The Page Winners & Losers Report in SEOTesting is a quick way to see which pages are performing better or worse than usual.
Within the report, you will see pages that have gained and lost clicks over the past whole week when compared to the previous week:
You will also be able to use the report to see pages that have gained and lost impressions:
This report is useful as it will quickly notify you of pages that are performing better or worse than they should be. If a page is gaining clicks and/or impressions, you can go back and see what has been done to improve its performance. If the page is getting fewer clicks/impressions, you can diagnose the issue and hopefully get it back to ranking where it should be.
To access these reports, click the ‘Reports’ link that appears on the left-hand side of your SEOTesting dashboard:
Scroll down to the ‘Winners & Losers’ section of your report page, and you will see two reports listed as ‘Queries’ and ‘Pages.’ You can click on either of these to access the relevant report:
Whether you're looking to monitor queries that have gained more clicks and impressions or spot pages that are underperforming, these reports are designed to help you act swiftly and keep your SEO strategy on track.
In the following sections, we'll explain how to use and interpret these reports to make informed decisions.
What is the Query Winners & Losers Report
The Query Winners & Losers Report in SEOTesting has been designed to give you a quick overview of what queries performed well for your website over the past week and what queries did not.
The report compares data from the past week to the previous full week and, at a glance, shows what queries are gaining and losing both via clicks and impressions.
Why is Query Winners & Losers report useful?
Our users find this report useful as it gives them quick notice of any queries that are performing better or worse than they usually would. A query that is gaining lots of clicks and/or impressions may show that a page has suddenly started to rank well for that query, whereas a page that is getting fewer clicks and/or impressions than it should be may signal an issue with that page that you can get your SEO team to look into.
What is the Page Winners & Losers Report
The Page Winners & Losers Report in SEOTesting is a quick way to see which pages are performing better or worse than usual.
Within the report, you will see pages that have gained and lost clicks over the past whole week when compared to the previous week:
You will also be able to use the report to see pages that have gained and lost impressions:
Why is Page Winners & Losers report useful?
This report is useful as it will quickly notify you of pages that are performing better or worse than they should be. If a page is gaining clicks and/or impressions, you can go back and see what has been done to improve its performance. If the page is getting fewer clicks/impressions, you can diagnose the issue and hopefully get it back to ranking where it should be.
How do you access these reports?
To access these reports, click the ‘Reports’ link that appears on the left-hand side of your SEOTesting dashboard:
Scroll down to the ‘Winners & Losers’ section of your report page, and you will see two reports listed as ‘Queries’ and ‘Pages.’ You can click on either of these to access the relevant report:
Updated on: 15/10/2024
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