The difference between clicks per day and site clicks per day

Within a time-based test result, you'll see that we bring back "Clicks Per Day", and "Site Clicks Per Day".

Clicks Per Day is how your test subject performed before and after any change.

One of the issues with time-based testing is the effect seasonal events and algorithm updates can have in either the before and after periods.. Working on the assumption that a seasonal event or algorithm update could effect all the pages on a site, either of these two things happening could improve or reduce clicks across the site including to our test page.

So we use the "Site Clicks Per Day" data point to see whether the movement in clicks to our test pages, are down to the changes we made to the page(s), or down to an overall site movement up or down.

Updated on: 23/03/2026