Striking Distance Report - What is it and why is it useful?
This guide will explain the Striking Distance report in your SEOTesting account.
The Striking Distance Keywords Report in SEOTesting is a tool to quickly identify opportunities to boost your website’s rankings and increase organic clicks.
Striking distance keywords are those your site ranks for in position 11 to 30 in Google’s search results, meaning they are just off the first page.
Within SEOTesting, the Striking Distance Keywords report is a pre-configured feature that saves you from manually exporting and filtering your Google Search Console data.
The report also comes with a built-in filter so you can filter down your data and find the striking distance keywords for the URLs you are looking to work on at that time:
You can use the pre-built filter to narrow down your results by the average CTR and position (you have the option of bringing through keywords beyond Position 10 or keywords between Positions 4 and 10), and you can use the URL filter to show the URLs you wish to bring through in the report.
Here’s how the Striking Distance Keywords report can help you maximize this potential:
Internal Linking Opportunities: Internal links signal to Google which pages are important. By using the report to identify striking distance keywords, you can create internal links that help boost these pages in the rankings.
Content Optimization: You can use the report to identify pages that need better content to match Google’s search intent. There are online tools that you can use to help you optimize the content.
External Link Building: While more complex, building external links to your pages targeting striking distance keywords can significantly improve their rankings.
Focusing on striking distance keywords can increase clicks with minimal effort. Moving a keyword from Position 11 to a spot on the first page, even by a few positions, can substantially improve CTR and overall traffic.
Start on your SEOTesting dashboard and select the ‘Reports’ link on the left-hand toolbar:
Scroll down to the ‘Content Reports’ section in the list of reports that are pulled through and select the ‘Striking Distance Keywords’ link towards the bottom of this section:
Once you have clicked the link above, the report will be pulled through automatically:
Striking distance keywords are high-potential keywords just off the first page of Google (positions 11-30). By optimizing these keywords, you can move them to page one, where the click-through rate (CTR) is much higher, leading to more organic traffic with relatively little effort.
Can I find striking distance keywords using Google Search Console?
You can manually find striking distance keywords using Google Search Console by exporting your site’s data and filtering for keywords with an average position between 11 and 30. However, SEOTesting offers a pre-configured Striking Distance Keywords report that saves time by automatically pulling and filtering this data for you.
SEOTesting allows you to set up SEO tests to monitor the progress of your striking distance keywords. By tracking daily changes in position, click-through rate, and clicks, you can easily measure the impact of your optimization efforts over time.
What is the Striking Distance Keywords Report in SEOTesting?
The Striking Distance Keywords Report in SEOTesting is a tool to quickly identify opportunities to boost your website’s rankings and increase organic clicks.
Striking distance keywords are those your site ranks for in position 11 to 30 in Google’s search results, meaning they are just off the first page.
Within SEOTesting, the Striking Distance Keywords report is a pre-configured feature that saves you from manually exporting and filtering your Google Search Console data.
The report also comes with a built-in filter so you can filter down your data and find the striking distance keywords for the URLs you are looking to work on at that time:
You can use the pre-built filter to narrow down your results by the average CTR and position (you have the option of bringing through keywords beyond Position 10 or keywords between Positions 4 and 10), and you can use the URL filter to show the URLs you wish to bring through in the report.
Why is this report useful?
Here’s how the Striking Distance Keywords report can help you maximize this potential:
Internal Linking Opportunities: Internal links signal to Google which pages are important. By using the report to identify striking distance keywords, you can create internal links that help boost these pages in the rankings.
Content Optimization: You can use the report to identify pages that need better content to match Google’s search intent. There are online tools that you can use to help you optimize the content.
External Link Building: While more complex, building external links to your pages targeting striking distance keywords can significantly improve their rankings.
Focusing on striking distance keywords can increase clicks with minimal effort. Moving a keyword from Position 11 to a spot on the first page, even by a few positions, can substantially improve CTR and overall traffic.
Where to find the Striking Distance Keywords Report in SEOTesting
Start on your SEOTesting dashboard and select the ‘Reports’ link on the left-hand toolbar:
Scroll down to the ‘Content Reports’ section in the list of reports that are pulled through and select the ‘Striking Distance Keywords’ link towards the bottom of this section:
Once you have clicked the link above, the report will be pulled through automatically:
Frequently Asked Questions
Why should I focus on striking distance keywords?
Striking distance keywords are high-potential keywords just off the first page of Google (positions 11-30). By optimizing these keywords, you can move them to page one, where the click-through rate (CTR) is much higher, leading to more organic traffic with relatively little effort.
Can I find striking distance keywords using Google Search Console?
You can manually find striking distance keywords using Google Search Console by exporting your site’s data and filtering for keywords with an average position between 11 and 30. However, SEOTesting offers a pre-configured Striking Distance Keywords report that saves time by automatically pulling and filtering this data for you.
How do I track the results of optimizing for striking distance keywords?
SEOTesting allows you to set up SEO tests to monitor the progress of your striking distance keywords. By tracking daily changes in position, click-through rate, and clicks, you can easily measure the impact of your optimization efforts over time.
Updated on: 16/10/2024
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