Low-Quality Content Report - What it is and how to use it
The Low-Quality Content Report, available in SEOTesting, helps you quickly identify low-quality content on your site and highlight pages that may need to be improved, redirected, or deleted entirely.
The Low-Quality Content Report uses your XML sitemap and pulls through all of your website’s URLs submitted to the sitemap. Once your report has finished processing, it will display your URL performance data, with impressions in ascending order, so that you can identify low-quality content.
The report will pull through these metrics for each of your URLs:
Impressions
Clicks
CTR
Average Position
Last Modified Date
Go to the ‘Reports’ tab:
Click on the ‘Find low-quality content’ report from the ‘Content Reports’ section:
In the next screen you can configure your report and see past reports:
To request SEOTesting to run a new version of the Low-Quality Content Report, you need to do the following:
Enter your sitemap URL into the text box.
Select the period you want the report to run (90, 180, 365 Days)
Click the ‘Request Report’ button.
The report will then be configured in the background, and you will be emailed when it has finished compiling:
As we explained earlier, once your new report has finished running, you will be able to see a list of all your URLs that have been submitted to your sitemap. The report will display the ones with the lowest number of impressions first.
You can then use this information to decide what to do with URLs that get low impressions or clicks. Usually, it is one of three options:
Conducting a content refresh.
Redirecting the page.
Removing the page and allowing it to 404.
Clicking on a URL will redirect you to the Page Details view for that URL, where you can do further analysis and decide on the best course of action for that piece of content:
Yes. Once you have run a report (or entered an existing report), you can click on the ‘Export’ button at the top of the report. This will automatically download the raw data as a CSV file that can then be used and shared as needed:
What is the Low-Quality Content Report?
The Low-Quality Content Report uses your XML sitemap and pulls through all of your website’s URLs submitted to the sitemap. Once your report has finished processing, it will display your URL performance data, with impressions in ascending order, so that you can identify low-quality content.
The report will pull through these metrics for each of your URLs:
Impressions
Clicks
CTR
Average Position
Last Modified Date
Where to find the Low-Quality Content Report
Go to the ‘Reports’ tab:
Click on the ‘Find low-quality content’ report from the ‘Content Reports’ section:
In the next screen you can configure your report and see past reports:
How to request the Low-Quality Content Report
To request SEOTesting to run a new version of the Low-Quality Content Report, you need to do the following:
Enter your sitemap URL into the text box.
Select the period you want the report to run (90, 180, 365 Days)
Click the ‘Request Report’ button.
The report will then be configured in the background, and you will be emailed when it has finished compiling:
How to use the report
As we explained earlier, once your new report has finished running, you will be able to see a list of all your URLs that have been submitted to your sitemap. The report will display the ones with the lowest number of impressions first.
You can then use this information to decide what to do with URLs that get low impressions or clicks. Usually, it is one of three options:
Conducting a content refresh.
Redirecting the page.
Removing the page and allowing it to 404.
Clicking on a URL will redirect you to the Page Details view for that URL, where you can do further analysis and decide on the best course of action for that piece of content:
Frequently Asked Questions
Can I export the data within the Low-Quality Content Report?
Yes. Once you have run a report (or entered an existing report), you can click on the ‘Export’ button at the top of the report. This will automatically download the raw data as a CSV file that can then be used and shared as needed:
Updated on: 23/10/2024
Thank you!