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Connecting SEOTesting to Claude Desktop via MCP Server

Connect SEOTesting to Claude Desktop via MCP Server

Follow the steps below to connect the SEOTesting MCP server to Claude Desktop so you can access SEOTesting data and tools directly from chat.



1. Setup the Connector

In SEOTesting: Log in, go to Profile > Account Settings > Your Settings tab. Scroll to the bottom of the page and copy the MCP Server URL.



2. Add the MCP Server in Claude Desktop

In Claude Desktop: Open the app, click your **Username **in the bottom-left corner

> Settings > Connectors. Click Add Custom Connector, enter a name (e.g., SEOTesting), paste the URL, and click Add.

The connector is now installed and ready to use.



3. Start Using SEOTesting in Chat

Go to Chats in Claude Desktop and start a new chat.

Ask a question related to your SEOTesting account, for example:

  • “What sites do I have in SEOTesting?”
  • “What SEO tests have recently finished?”
  • “How has my site performed?”

Claude will call SEOTesting MCP tools to retrieve the information.

  • The first time Claude uses any specific SEOTesting tool, a permission prompt will appear. Click Allow once or Always allow. If you select Always allow, Claude will not ask permission again for that specific tool. Each different MCP tool (API endpoint) will request permission the first time it is used.



4. View Site and Test Data

Once connected, you can query SEOTesting data for websites, completed SEO tests, performance summaries, traffic trends, content decay, and winning/losing pages.

Claude can also automatically choose the appropriate report (such as Content Decay) when analysing performance issues.



5. Create SEO Tests from Claude

You can create SEO tests directly from Claude Code. Example workflow:

  1. Tell Claude you made a change to a page.
  2. Provide the URL and optionally details about the change.
  3. Claude will create a new SEO test in SEOTesting.

If no additional information is provided, the change date defaults to today and the test runs 8 weeks before and 8 weeks after the change.

Claude will also select the most appropriate test type, such as a time-based test for content updates. Once created, the test will appear in SEOTesting and will begin processing.



6. Add Keywords for Rank Tracking

You can ask Claude to add keywords for rank tracking and manage your tracked keyword lists in SEOTesting.



7. Current Limitations

The MCP integration is currently a proof of concept, so some functionality is limited:

  • Deleting tests is not supported through MCP (to prevent accidental data loss).
  • Some features may still be expanding as new endpoints are added.



8. View Available MCP Tools

You can ask Claude to list the currently supported MCP tools, for example:

  • “What MCP tools are available?”

This will return a list of the available endpoints you can use.



9. Request Additional Features

New MCP endpoints are relatively quick to add. If there are SEOTesting actions you would like supported, submit a feature request to the team.


Updated on: 06/03/2026

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