All Queries Report - What is it, and why is it useful?
This guide will explain the All Queries report in SEOTesting.
The All Queries Report in SEOTesting compiles data from Google Search Console to show all the search queries where your website appears in Google search results. It’s an essential tool for understanding your site's performance in search results and can help you uncover new growth opportunities.
It provides insights into the total number of clicks, impressions, average position, and click-through rates for each query.
The report is designed to give you a comprehensive view of how your site is performing across different queries and keywords. By monitoring these search terms, you can better understand what content drives the most traffic, where your website needs improvement, and how to optimize your pages to rank better.
The All Queries Report offers several benefits for website owners and SEO professionals.
It helps you understand your keyword performance by showing which keywords drive traffic to your site and how they perform in search rankings.
It also helps you identify new opportunities by discovering queries your site ranks for but might not be optimized to capture significant traffic. These are often low-hanging fruit for content improvement work.
You can also use the report to track your SEO progress. By regularly checking the report, you can track the effectiveness of your SEO efforts over time and measure improvements in rankings and traffic.
The report will also help you and your SEO team highlight potential issues with underperforming content or queries that aren’t bringing in the expected traffic, helping you make data-driven decisions.
The report also features search intent highlighting (link to support doc), which will help you analyze the intent behind your ranking queries. Understanding the intent behind your queries allows you to refine your content strategy and target users more effectively.
To find the All Queries Report within your SEOTesting account, start on your dashboard and click on the ‘Reports’ link that you will find in the toolbar on the left-hand side of the screen:
Once you have landed on the reports screen, scroll down to the bottom of the page and click the ‘All Queries’ link, which is located underneath the ‘All Data’ section:
After clicking the link above, you will automatically be taken to the All Queries Report:
The All Queries Report has additional features to help you maximize your website’s query data.
The Split by URL option lets you view query data broken down by your site’s URLs. When enabled, this feature shows which URLs on your site rank and receive clicks for each query.
It helps identify whether multiple pages compete for the same query or whether your content is successfully targeted to the correct pages.
To enable this, simply check the box next to “Split by URL,” and the table will update accordingly:
The Compare Periods button allows you to compare query performance across two periods. By selecting this option, you can track trends, assess the impact of recent SEO changes, or spot any shifts in user behavior.
This feature is helpful when you need to measure the effectiveness of optimizations or assess seasonal performance.
After clicking the button, choose your comparison periods. The report will show metrics like clicks, impressions, and ranking changes side-by-side.
The Get KE Data button directly brings data for Keywords Everywhere to the report.
Clicking this option pulls in additional keyword metrics such as:
Search volume
Difficulty
Related queries
Allowing you better to evaluate the performance potential of queries on your site.
This feature helps you prioritize which queries to optimize by providing key insights into their search demand and competition levels.
Icons are shown next to each query to provide quick access to key insights and actions:
SEO Test: Clicking this button will create a new SEO test based on that query.
Saved Ideas: Clicking this will save your query to your ‘Saved Ideas’ list.
Google Search: Clicking on this will run a Google search of that query for you. (Right-click to search in incognito mode)
Reddit: This will take you through a Reddit search of this query.
Quora: Clicking this will run a search of this query via Quora.
Custom action: Clicking on this icon will send you to the link configured as a custom action. By default, this link will take you to the Ahrefs keyword research tool, passing the query in as a parameter, but this action can be customized in Website Settings.
These query-specific icons were implemented to save you and your team time.
Next to the query itself, you will see the ChatGPT logo. Clicking on this will take you to a new screen where two things have been automatically generated for you from ChatGPT.
On the left side of the screen, you will see content ideas generated based on the query. On the right side of the screen, you will see subtopic content ideas that have been generated, again using the query as part of the prompt.
You also have options to refresh the screen (pulling through different ideas) and to customize your prompt to make it better suited to your needs:
You will be taken to the Query Details view when you click on a query within the All Queries Report. This view provides an in-depth look at how the selected query has performed over time. You can track key metrics such as clicks, impressions, average position, and click-through rate (CTR) for that specific query:
The All Queries Report within SEOTesting displays the top 1,000 data rows based on the filters used, but by exporting, we give you all the available query data. In some cases, this can then be tens of thousands of rows of query data.
This offers enhanced insights, easier filtering, and more detailed metrics in a user-friendly format. You can also analyze specific needs, such as search intent, and apply filters for better reporting.
The data in the All Queries Report is pulled directly from Google Search Console, so it updates as frequently as Google provides new information, which is usually daily.
Yes, SEOTesting allows you to filter queries and URLs by date range and other filters to narrow your data to what’s most relevant to your needs.
Queries with low rankings could indicate a need for content optimization. Consider updating your content to align with user intent, improving on-page SEO, or building backlinks to enhance the page's authority.
The Export button is near the filter options. It lets you save the data as a CSV file.
What is the All Queries Report in SEOTesting?
The All Queries Report in SEOTesting compiles data from Google Search Console to show all the search queries where your website appears in Google search results. It’s an essential tool for understanding your site's performance in search results and can help you uncover new growth opportunities.
It provides insights into the total number of clicks, impressions, average position, and click-through rates for each query.
The report is designed to give you a comprehensive view of how your site is performing across different queries and keywords. By monitoring these search terms, you can better understand what content drives the most traffic, where your website needs improvement, and how to optimize your pages to rank better.
Why is the All Queries report useful?
The All Queries Report offers several benefits for website owners and SEO professionals.
It helps you understand your keyword performance by showing which keywords drive traffic to your site and how they perform in search rankings.
It also helps you identify new opportunities by discovering queries your site ranks for but might not be optimized to capture significant traffic. These are often low-hanging fruit for content improvement work.
You can also use the report to track your SEO progress. By regularly checking the report, you can track the effectiveness of your SEO efforts over time and measure improvements in rankings and traffic.
The report will also help you and your SEO team highlight potential issues with underperforming content or queries that aren’t bringing in the expected traffic, helping you make data-driven decisions.
The report also features search intent highlighting (link to support doc), which will help you analyze the intent behind your ranking queries. Understanding the intent behind your queries allows you to refine your content strategy and target users more effectively.
How to find the All Queries Report in your SEOTesting account
To find the All Queries Report within your SEOTesting account, start on your dashboard and click on the ‘Reports’ link that you will find in the toolbar on the left-hand side of the screen:
Once you have landed on the reports screen, scroll down to the bottom of the page and click the ‘All Queries’ link, which is located underneath the ‘All Data’ section:
After clicking the link above, you will automatically be taken to the All Queries Report:
Special Features within the All Queries Report
The All Queries Report has additional features to help you maximize your website’s query data.
Split by URL
The Split by URL option lets you view query data broken down by your site’s URLs. When enabled, this feature shows which URLs on your site rank and receive clicks for each query.
It helps identify whether multiple pages compete for the same query or whether your content is successfully targeted to the correct pages.
To enable this, simply check the box next to “Split by URL,” and the table will update accordingly:
Compare Periods
The Compare Periods button allows you to compare query performance across two periods. By selecting this option, you can track trends, assess the impact of recent SEO changes, or spot any shifts in user behavior.
This feature is helpful when you need to measure the effectiveness of optimizations or assess seasonal performance.
After clicking the button, choose your comparison periods. The report will show metrics like clicks, impressions, and ranking changes side-by-side.
Get Keywords Everywhere Data
The Get KE Data button directly brings data for Keywords Everywhere to the report.
Clicking this option pulls in additional keyword metrics such as:
Search volume
Difficulty
Related queries
Allowing you better to evaluate the performance potential of queries on your site.
This feature helps you prioritize which queries to optimize by providing key insights into their search demand and competition levels.
Query-Specific Icons
Icons are shown next to each query to provide quick access to key insights and actions:
SEO Test: Clicking this button will create a new SEO test based on that query.
Saved Ideas: Clicking this will save your query to your ‘Saved Ideas’ list.
Google Search: Clicking on this will run a Google search of that query for you. (Right-click to search in incognito mode)
Reddit: This will take you through a Reddit search of this query.
Quora: Clicking this will run a search of this query via Quora.
Custom action: Clicking on this icon will send you to the link configured as a custom action. By default, this link will take you to the Ahrefs keyword research tool, passing the query in as a parameter, but this action can be customized in Website Settings.
These query-specific icons were implemented to save you and your team time.
ChatGPT Functionality
Next to the query itself, you will see the ChatGPT logo. Clicking on this will take you to a new screen where two things have been automatically generated for you from ChatGPT.
On the left side of the screen, you will see content ideas generated based on the query. On the right side of the screen, you will see subtopic content ideas that have been generated, again using the query as part of the prompt.
You also have options to refresh the screen (pulling through different ideas) and to customize your prompt to make it better suited to your needs:
Quick Links to the Query Details View
You will be taken to the Query Details view when you click on a query within the All Queries Report. This view provides an in-depth look at how the selected query has performed over time. You can track key metrics such as clicks, impressions, average position, and click-through rate (CTR) for that specific query:
Frequently Asked Questions
How is this report different from Google Search Console?
The All Queries Report within SEOTesting displays the top 1,000 data rows based on the filters used, but by exporting, we give you all the available query data. In some cases, this can then be tens of thousands of rows of query data.
This offers enhanced insights, easier filtering, and more detailed metrics in a user-friendly format. You can also analyze specific needs, such as search intent, and apply filters for better reporting.
How often is the data updated?
The data in the All Queries Report is pulled directly from Google Search Console, so it updates as frequently as Google provides new information, which is usually daily.
Can I filter the queries within the report?
Yes, SEOTesting allows you to filter queries and URLs by date range and other filters to narrow your data to what’s most relevant to your needs.
What should I do if I find queries with low rankings?
Queries with low rankings could indicate a need for content optimization. Consider updating your content to align with user intent, improving on-page SEO, or building backlinks to enhance the page's authority.
Can I export the report?
The Export button is near the filter options. It lets you save the data as a CSV file.
Updated on: 21/10/2024
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