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All Pages Report - What is it, and why is it useful?

This guide will explain the All Pages Report in SEOTesting.



What is the All Pages Report in SEOTesting?



The All Pages Report pulls data directly from Google Search Console to give you a comprehensive breakdown of how each of your website’s pages performs regarding clicks, impressions, average ranking position, and click-through rate. It’s designed to provide a page-centric view of your SEO performance, enabling you to see which pages are excelling and which need attention.



With this report, you get a clear understanding of which pages bring in the most traffic, where your website ranks in the search results for specific pages, and how users interact with them. This detailed analysis allows you to refine your content strategy and optimize your pages for better results.



Why is the report useful?



The All Pages Report provides invaluable insights that allow you to monitor and optimize the performance of your website’s content. By focusing on each page, this report enables you to see exactly how well each URL is contributing to your site’s overall SEO health. You can identify which pages are generating the most traffic and where they are positioned in search rankings, helping you understand which content resonates best with your audience. This detailed page-level data can guide your content strategy by highlighting what’s working and what needs to be improved.



The report shows you your top-performing pages and helps you spot pages that may be underperforming. Pages not receiving enough traffic or ranking poorly can be flagged for optimization. By addressing issues on these pages—whether through content updates, keyword adjustments, or technical improvements—you can enhance their chances of ranking higher and driving more organic traffic.

How to find the All Pages Report in your SEOTesting account



To find the All Pages Report within your SEOTesting account, start on your dashboard and click on the ‘Reports’ link that you will find in the toolbar on the left-hand side of the screen:



Once you have landed on the reports screen, scroll down to the bottom of the page and click the ‘All Pages’ link, which is located underneath the ‘All Data’ section:



After clicking the link above, you will automatically be taken to the All Pages Report:



Special Features within the All Pages Report



The All Pages Report has additional features to help you maximize your website’s page-level data.

Compare Periods



The Compare Periods button allows you to compare the performance of individual pages over two distinct time frames. This feature will enable you to monitor changes, such as increases or decreases in clicks, impressions, or average rankings.

This comparison is essential for understanding the impact of any changes made to your pages, whether content updates, technical fixes, or SEO optimizations. After clicking the button, select the desired periods, and the report will display the performance side by side for easy comparison:



Query-Specific Icons



Icons are shown next to each query to provide quick access to key insights and actions:
SEO Test: Clicking this button will create a new SEO test for that URL.
Custom action: Clicking on this icon will send you to the link configured as a custom action. By default, this link will take you to Ahref’s URL details report, but this action can be customized in Website Settings.



You will be taken to the Page Details view when you click on a URL within the All Pages Report. This view provides an in-depth look at how the selected URL has performed over time. You can track key metrics such as clicks, impressions, average position, and click-through rate (CTR) for that specific query:



Frequently Asked Questions



How can I improve pages that have low impressions or low clicks?



Suppose a page has low impressions or clicks. In that case, you may want to revisit its content to ensure it matches search intent, optimize for relevant keywords, or make technical improvements like enhancing page speed or mobile usability.

Can I view the historical performance for a specific page?



Yes, the report allows you to filter data by date, making it easy to track the historical performance of individual pages and see how they’ve improved or declined over time.



What’s the best way to use this report to boost traffic?



The All Pages Report is perfect for identifying which pages have the potential to generate more traffic with a few tweaks. You can focus on improving on-page SEO, updating content, or adding internal links to help boost rankings for these pages.

Can the All Pages Report be exported?



Yes, SEOTesting makes it easy to export the All Pages Report in a CSV format, so you can share it with your team or use it for further analysis.

Updated on: 21/10/2024

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