> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://support.seotesting.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Persona Page Evaluator tool ## What is the Persona Page Evaluator? The **Persona Page Evaluator** uses AI to score a page against your saved ICP personas, checking how well your content actually serves each of your target audiences - and what to fix where it falls short. It's the practical follow-on to the [ICP Personas tool](https://support.seotesting.com/en/article/icp-personas-tool-kh28ed/): there you define your audiences; here you test your content against them. ## Why is this useful? A page can be well-written and still miss the mark for the people you're trying to reach - too advanced for a beginner, too shallow for an expert, or silent on the exact questions a buyer needs answered before they act. Without a structured way to check fit, it's easy to assume a page is working for an audience when it's actually leaving their key questions unanswered. The Persona Page Evaluator gives you a clear, persona-by-persona view of where your content lands and where it doesn't - so you can prioritise rewrites around the gaps that matter most. ## Before you start || You need at least one saved persona first. The evaluator works against the personas stored in the [ICP Personas tool](https://support.seotesting.com/en/article/icp-personas-tool-kh28ed/). If you haven't created any yet, you'll see a prompt to do so before you can run an evaluation. ## How does the Persona Page Evaluator work? ### **Step 1: Provide the page content** There are 2 ways of doing this, detailed below in the 'how to' section. ### **Step 2: Load your personas** The profiles for the personas you selected - their goals, pain points, objections, buying triggers, expertise level, and preferred content formats - are gathered as context for the evaluation. ### **Step 3: Evaluate with AI** The page content and persona profiles are sent to AI, which scores relevance for each persona, generates and checks persona-specific questions, assesses tone fit, and produces improvement suggestions. \*Each evaluation is saved automatically, so you can revisit it from the **Recent Runs** list or the Labs **History** page, and export a JSON copy of any result. ### How to run an evaluation * From your dashboard, click 'select your website' dropdown at the top the page. * Select the site that you wish to use the tool for, then select '**Labs'** from the left-hand menu, and scroll down to find **'Persona Page Evaluator'**. ![](https://storage.crisp.chat/users/helpdesk/website/-/3/4/3/d/343dcfd35d951400/persona-page-evaluator_npbc7w.png =882xauto) * Next, enter the Page Content. You can supply this in one of __two__ ways: ![](https://storage.crisp.chat/users/helpdesk/website/-/3/4/3/d/343dcfd35d951400/screenshot-2026-07-22-100332_1ae2m02.png =777xauto) 1. Enter the live URL of the page you want to assess in the '**Enter URL**' tab - the page at your chosen URL is fetched and converted to clean markdown, so the analysis works from the actual on-page content rather than a cached or approximated version. 2. Paste plain text or markdown directly into the **'Paste Content**' tab, and the tool evaluates exactly what you paste. This lets you test draft or edited content without changing the live page. To turn a live page into markdown to paste in, use the free [URL to Markdown Converter.](https://seotesting.com/free-seo-tools/url-to-markdown/) You can optionally enter the **page URL** as well - the tool won't fetch content from it, but uses it as a key to look up the questions saved against this persona so they stay the same across re-evaluations. * Next, under **Personas to evaluate against**, choose which personas to include. All saved personas are selected by default - use **Select all** or **Clear** to adjust, or toggle individual personas. * Click **Evaluate Page**. The tool fetches the page, loads your selected persona profiles, and runs the evaluation. This takes a few seconds. * Review your results, described below. || If using the live URL, you can tick 'Regenerate questions' if you want to create a fresh set of questions at any point, instead of reusing the saved ones. ## Understanding your results ### Page Analysis A quick read of the page itself, independent of any persona: * **Page Type** - e.g. blog post, landing page, product page. * **Page Purpose** - what the page is trying to achieve. * **Target Audience** - who the page appears to be written for. This is a useful sanity check: if the detected purpose or audience doesn't match your intent, that's a signal worth acting on before going further. ### Evaluation Summary Headline figures across all the personas you evaluated: * **Personas Evaluated** - how many were included in this run. * **High Relevance** - personas the page serves well (70%+ relevance). * **Medium Relevance** - personas the page partly serves (30–70%). * **Low Relevance** - personas the page largely misses (under 30%). * **Top Gaps Across All Personas** - the most important things missing for your audiences as a whole. This is the best place to start. ### Per-persona evaluations Each selected persona gets its own expandable card, headed by a **relevance score** (colour-coded green / amber / red) and a count of how many of that persona's questions the page answers. Open a card to see: * **Relevance summary** - a plain-language explanation of how well the page serves this persona. * **Tone Fit** - whether the page's tone and depth match the persona's expertise level. * **Topic-Specific Questions** - questions that persona would likely ask, each marked answered (✓) or not answered (✗) with a short explanation. * **Suggestions** - concrete edits to make the page work harder for this persona. High- and medium-relevance personas are expanded automatically so the most relevant findings are front and centre. ## Tips for getting the most out of it * **Invest in your personas first.** The quality of the evaluation depends directly on how detailed and distinct your saved personas are - especially their goals, pain points, and questions. * **Start with the Top Gaps.** Issues that appear across several personas are usually the highest-impact fixes. * **Use it before and after editing.** Re-running an evaluation after making changes is a quick way to confirm a page now serves the audience you were missing. * **Watch the tone fit.** A high relevance score paired with a poor tone fit often means the right information is there, but pitched at the wrong level.