Forecasting

The Forecast button on each individual site’s dashboard in SEOTesting will allow you to generate a 6 month forecast for overall site performance based on historical data for:

Clicks

Impressions



SEOTesting archives the overall site performance each day. This means as you use SEOTesting you’ll have access to more than 16 months of data. The longer you have been using SEOTesting the more site performance data we have to generate a forecast which will include seasonal and monthly trends.

SEOTesting has two forecasting models:

Facebook Prophet

SSA

Facebook Prophet

Facebook Prophet is an open-source time series forecasting tool developed by Meta (formerly Facebook). It’s designed to make forecasts for time series data that show clear seasonal patterns and trends.

You can learn more about Facebook Prophet here.

SSA

Singular Spectrum Analysis (SSA) is a method for time-series decomposition and forecasting. SSA is based on linear algebra techniques to extract meaningful patterns (like trend, seasonality, and noise) from time series data.

You can learn more about SSA forecasting here.

Comparing saved forecast to actual performance

It’s best to run both forecasting models for your site and see which generates the future click performance you find most likely (or appealing). Each time a forecast is run, it’s saved, so you can see how actual months stack up against a forecast.



Once a forecast is run and saved, via the Forecasting dialog and Saved tab you can:

Show a forecast

Set a forecast as the default

Delete a forecast

Whenever you switch to the monthly tab on the dashboard, if you have a default forecast set, it will load automatically.

Updated on: 02/04/2025